Influencer agency: Marketing & recommendations

What does an influencer agency actually do?

The main tasks of an influencer agency are to promote the talents of young bloggers and bring them together with the right clients. For every blogger, the authenticity of his or her channel on TikTok, Instagram, YouTube or Twitch is particularly important. This is why selecting the right projects and clients for the respective influencer is one of the absolute main tasks of agencies and management in Germany and worldwide. Conversely, the needs and requirements of the clients must be combined with the perfect bloggers.

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Almost all topics can be placed, especially lifestyle, of course, such as cute pets from cats to dogs, the next or last trip, new e-cars, the right wallbox, water pumps, but also fashion, a lot of beauty and even banks. That’s how diverse influencer marketing is 2025.

That’s what we do! Tasks at a glance

No time to read much? In short!

• Workshop for objectives, target groups and budget
• Influencer research and evaluation
• Campaign conception and content strategy
• Communication and negotiations
• Content creation and cooperation agreements
• Implementation on influencer channels
• Placement of performance ads (data-based) and optimization
• Event organization and promotion
• Analysis, reporting and improvement

Content creators (influencers) show real life

The influencer’s fans and followers are also extremely involved in the influencer’s story. They want to know where their favorite influencer is, what clothes he or she is currently wearing or who he or she is currently out and about with?

What used to be the big musicians or actors are now the young influencers on social networks. People who reach over 1,000,000 people all by themselves. This is a huge responsibility and it is particularly important at a young age to get professional management with experience as early as possible. Because only an established and renowned influencer agency can show young influencers the way to combine school, education and a job. Reputable agencies pay particular attention to ensuring that their protégés are diligent at school and graduate with a good degree. Because no matter how life turns out, a good education is always the foundation and key to success.

We help, advise and support

For young influencers, the advantage is quickly realized by gaining time. Time is so extremely valuable. 19 out of 20 requests are not relevant. Either the fees are too small, the usage rights are too large or not in proportion to the client’s budget, sometimes the client is not serious or it is just one request that went to hundreds of influencers. Agencies filter out the good requests from those that only cost you time. Whenever you get a phone call from your agency, you can be sure that it will be worth answering the phone.

In the next step, influencer agencies take the entire process of negotiating conditions into their own hands. This means that influencers don’t have to worry about contract negotiations or the details, but can focus entirely on expanding their profile and channels. This win-win situation allows both sides to grow. The network is also worthwhile for young influencers, as influencer agencies also represent larger influencers and other influencers in the vicinity, keyword: user migration. This makes it easier to get to the right events and meet new people to increase your own reach through posts, stories, videos or selfies. These are just some of the advantages of an influencer agency for bloggers and clients. Both can rely on the agency and therefore the influencer agency is always the link for professional advertising campaigns and social media campaigns.

Examples

From our cases! UGC to Event, here for WW.

Test drive with Toyota Hybrid.

Generali bewegt Deutschland influencer event with Angelique Kerber, Pamela Reif, Fabian Arnold and many more.

Farid Bang in Dubai for Silberpfeil.

What does an influencer cost?

The earnings of an influencer and the costs for companies are closely related to various factors, but these are relatively straightforward. One essential factor is, of course, engagement. The more users interact with the content of the respective blogger, the higher the value of a post. Of course, this includes the number of followers, which ultimately determines the possible total reach. The PAM formula, for example, can be used for the different size units. It divides influencers into different levels and categories. There are three key levels, each with three or four sub-categories.

1. Engagement: How high is fan interaction?
2. Reach: What is the total number of organic fans?

The factor allows a quick categorization for agencies, as well as for clients in terms of the cost of each individual item. You can read the formula here: Influencer categorization / formula.