Threads: Instagram’s new app (meta)! + First marketing ideas

Threads, the latest creation from Meta (formerly Facebook), has established itself as a the Twitter competitor, after 24 hours. With a variety of features and seamless integration with Instagram, Threads allows users to share their daily lives with their best friends in a more personal way. In this special on meta’s new app, we’ll take a closer look at Threads, its features, and how it can be used for businesses. We’ll also take a look at what Twitter can teach for Threads marketing.

What is Threads? The new app

Threads is a standalone messaging app developed by Meta. It allows users to share photos, videos, and messages with their closest friends. Unlike traditional messaging apps, Threads focuses on facilitating content sharing with a select group of people. The app is based on a close relationship with Instagram and offers seamless integration with Instagram Stories.

Already on your smartphone? App Download:

• Thread App – Android
• Thread App – Apple

Threads that compete with Twitter: 3 reasons

In doing so, Threads will inevitably cause problems for Twitter! These 3 reasons speak for Threads.

Musk’s controversial decisions such as layoffs and limiting posts have affected trust in Twitter. Meta, on the other hand, has an established ad network and is making profits. The direct Instagram login on Threads makes it easy to log in in just 2 seconds, with profile picture and bio automatically applied. These factors could lead to some users switching to Threads as Twitter tries to remain competitive.

1. Bad PR from Musk like layoffs or limiting the posts that are displayed
2. Meta has a top network of advertisers and makes good profits
3. Direct Instagram login possible, 2 seconds for the login, profile picture and bio are taken directly

How is Threads structured?

Threads is designed to be simple and intuitive to facilitate communication with close friends. When the app is launched, it focuses on the user’s close friends. An automatic status feature allows users to send their current status (such as activity, location, or mood) to their close friends without writing a text message. Threads leverages the phone’s camera feature to allow users to quickly share photos and videos. The app also offers a grouping feature that allows users to organize their close friends and see who is currently online.

This is what Threads looks like:

Threads and Twitter compared

Here’s a direct comparison between Theards and Twitter.

Function	Threads	Twitter
Main focus	Sharing content with close friends	Public news and discussions
Automatic status	Users can share current status	No automatic status function
Share photos and videos	Quickly share photos and videos	Photos and videos can be shared
Grouping function	Users can organize friends into groups	No special grouping function
Integration with Instagram	Seamless integration with Instagram Stories	No direct integration with Instagram
Direct login	Direct login with Instagram account possible	Login with Twitter or email account
Range	Focus on close friends, limited reach	Public contributions, potentially broader reach
Real-time communication	Real time communication with close friends	Real-time communication with all users
Hashtags and trends	Limited use of hashtags and trends	Extensive use of hashtags and trends

How can companies use threads?

Threads offers companies a new way to showcase their brand and products. Here are some ways companies can use Threads:

Closer connection with customers

Companies can use threads to build a closer relationship with their most loyal customers. By sharing exclusive content, background information or insights into upcoming products, companies can strengthen their customer loyalty.

Influencer Marketing

Businesses can work with influencers to share their exclusive content via threads. This allows businesses to reach their target audience in an authentic and personal way.

Customer feedback and support

Companies can use threads to receive customer feedback and respond to customer inquiries. By communicating directly with customers on the platform, companies can build an efficient customer support system.

What can you learn from Twitter for thread marketing?

Twitter has learned a wealth of lessons in social media marketing that can be applied to threads as well. Here are some lessons from Twitter for thread marketing:

Real-time communication

Like Twitter, Threads enables real-time communication between users. Businesses can use this feature to quickly communicate current offers, updates, or events to their closest customers. The ability to share information in real time allows businesses to engage directly with their target audience and keep them up to date with relevant news.

Hashtags and trends

Twitter is known for its use of hashtags and trending topics to categorize content and increase visibility. Businesses can apply this tactic to threads by using relevant hashtags in their posts and participating in current trends. This helps businesses expose their content to a wider audience and increase their reach.

Interaction and engagement

Twitter is a platform based on interaction and engagement. Companies can learn from this mentality and use threads to engage in a dialogue with their closest customers. By replying to comments, liking posts, and initiating conversations, companies can increase engagement with their target audience and build an active community.

Multimedia content

Twitter has recognized that visual content attracts a high level of attention. Businesses can apply this insight to Threads by sharing engaging photos and videos. By leveraging Threads’ camera feature, businesses can offer unique visual content to their customers, effectively communicating their brand message.

Conclusion: Threads already competes with Twitter

Threads by Meta is an innovative messaging app that makes it easy to share content with close friends. Businesses can use Threads to connect more closely with their customers, implement influencer marketing, and provide customer support. From Twitter, businesses can learn valuable lessons for Threads marketing, including the importance of real-time communication, the use of hashtags and trends, audience engagement, and the use of visual content.

With Threads, companies can explore new ways to communicate their brand message and engage with their target audience on a more personal level. The app offers an exciting platform to leverage the potential of the close friend network and intensify the dialog with customers.