The Social Media Dashboard is a tool that allows marketers and social media managers to manage all of their social media platforms from one screen. The dashboard allows users to schedule, publish, view, and reply to both organic and paid posts, as well as create analytics reports. Dashboards are also important social listening tools. Advantages […]
Engagement rate measures the number of people who engage with your social media content. It is a formula that determines the amount of interactions your social media content receives in terms of reach, reactions, shares, and comments. There are several ways to calculate this. Importance of the engagement rate The engagement rate plays a particularly […]
In the context of social media, the term “Insights” generally refers to analytics and performance statistics that you can find in the Instagram app on your Instagram account. Depending on your profile type, Instagram Insights shows you demographics of your followers, when they’re most likely to be online, the reach of each post, and more. […]
Benchmarking is a management tool that continuously compares a company’s products, techniques, processes and values with competitors’ standards or values (especially the best of the competitors). The criteria can be chosen arbitrarily, but usually cost, time and quality are analyzed. On the one hand, you can rank your company based on these findings, on the […]
Social monitoring searches social media for company-related information and user profiles. To do this, companies create keyword lists for searching the social web. The aim is to give companies a constant overview of current topics, opinions, influencers, etc., in connection with their own company, its products and services or competitors. In addition, social listening builds […]
Social engagement refers to interactions between social media users and content on social media channels. What these interactions look like depends on the social media platform. Example: Interaction options by platform Here you can see examples of interaction possibilities depending on the platform: Instagram: Likes, comments, saves and replies Facebook: Likes, comments, reactions, clicks, shares […]
How do you win new customers today without having to sell directly? The answer is: content marketing. With valuable, well-planned content, you can reach your target group exactly when they are looking for solutions – not just when you place an advertisement. Today I’ll show you how to systematically build reach, create trust and develop […]
Clickbait is the use of headlines and other design elements to entice Internet users to click on your online posts. The term is of English origin and literally means “clickbait.” Although clickbait is widely criticized by traditional media, there are many examples of successful business models based on clickbait. In marketing, clickbait can be used […]
Conversion rate, also called conversion rate, is a metric in online marketing and represents the ratio between the number of visitors to your website and the number of transactions defined as conversions. The term “conversion” generally refers to a completion or user action, but previously defined and achieved goals can also be counted as conversions. […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.