Tag Archive for: Encyclopedia

Earn money! Get rich quick? Practical example car cleaner / place an advertisement

Earn money – In the Social Media Wiki we also answer “simple” questions. This includes, for example, this frequently asked question: How can I earn money with social media? Marketing Job or Do It Yourself Many roads lead to Rome. You could train to become a social media manager ///, then work as a social […]

Salary: How much money does a Performance / Social Media Marketing Manager earn?

Social media salary – The salary (income, wage) of a social media manager varies depending on the tasks for which one is involved. Then again, there are jobs, e.g. in performance marketing, where you not only have the fixed salary, but also an additional bonus, e.g. if the turnover has exceeded a certain level. For […]

Freelancer: External staff for more power, tasks, costs & Co.

Freelancers – Not every order can be handled by the company’s own employees. If there are order peaks or orders that lie outside the company’s own area of expertise, freelancers are called in. Freelancer as external employee tool Freelancers then take care of individual projects on a self-employed basis. Companies like to book freelancers because […]

Fail. What does that actually mean? + Crisis communication

Fail – What does fail actually mean? In social media marketing, a “fail” is a moment, a medium or content that causes controversy among the target group. Something that “doesn’t work at all” or is even embarrassing. Simply translated: Fail = Failure Example: The Best Fails (Private) So in private, the word usually stands in […]

Shitstorm! What does it mean? + prominent example

Shitstorm – After our little digression on the subject of fail and trolls on the social web, here is another very, very important term: the shitstorm! Since 2013, the word Shitstorm is in the Duden. The word “shitstorm” actually only exists in German-speaking countries – so it is not an invention from the USA. Shitstorm […]

Automation in Social Marketing: Postings, Comments, Ads & Co.

Automation – Does social media marketing work completely “automatically”? Yes and no. With expert help, you can find ways and means to use various networks without investing a lot of effort every day. In some cases, however, you come up against limits or rather gray areas. In short: What does the network allow? Because although […]

Practical examples / case study: How important are references?

Practical examples / case studies (cases) – References are very important when hiring a social media agency, because they prove the “good” work of an agency. Finding good agencies also means research For example, if a marketing agency has been successful for more than five years and works with satisfied customers, you can assume that […]

B2B marketing in social networks, is it worth it?

Social Media B2B Marketing – B2B marketing in social networks, is it worth it? Here’s a little insight. Marketing in B2B is just as possible as concepts and measures aimed at a purely B2C audience. Why? Most decision-makers in companies and enterprises are themselves logged into social networks! Meeting decision makers: Career Network They have […]