TikTok, Instagram or? Current user numbers

Before our look at TikTok and Instagram, here are the current user numbers, compared to other social apps. Instagram and TikTok are approaching the top of the rankings.

Source: Statista

TikTok and Instagram are becoming more relevant as a resume and in the application process as described on ExpressVPN:

“Companies are seeing the value of social media in recruiting and hiring is occurring through so-called ‘casual social media’ platforms (not LinkedIn).”

What? Personal recruiting and not on LinkedIn? Exactly!

Find employees with TikTok

TikTok, originally known for short, entertaining video clips, has become a global phenomenon, attracting users of all ages. The younger generation in particular has chosen the platform as their preferred source of information and entertainment. With millions of users worldwide, TikTok offers a unique opportunity to reach potential employees who may not be accessible to traditional recruiting channels.

Who do you reach on TikTok (users and age)

TikTok’s user:s are diverse, but the platform mainly attracts young people aged 16 to 34. This provides an opportunity to reach Millennials and Gen Z, who are increasingly entering the job market. Companies can use this to present themselves as attractive employers and specifically address the values and interests of these young talents.

Agencies and TikTok recruiting: insights into the process

Agencies that specialize in TikTok recruiting use the creative nature of the platform to help companies find employees. They create engaging and informative videos that showcase company culture, career opportunities, and benefits. These videos can go viral and appeal to a wide range of potential candidates.

Example TikTok campaign: training for German supermarket chain

A German supermarket chain decided to use TikTok for their apprentice recruitment. In collaboration with an agency, they created short videos in which current apprentices shared their experiences. These videos were tagged with the campaign hashtag and encouraged young people to apply for the apprenticeship positions. The campaign garnered thousands of views and resulted in a significant increase in applications, with the support of data-driven TikTok ads.

Employee Booster: TikTok Ads

To reach people aged 17 to 28 on TikTok, select the target audience accordingly in Ads Manager. Use In-Feed ads, TopView ads, or Branded Hashtag Challenges. Create entertaining and engaging content that reflects trends and interests of the target audience. Integrate a clear call-to-action and monitor click-through rate and engagement. Optimize based on performance. Consider visual effects, music, and motion that are characteristic of TikTok. Limit ad frequency to avoid oversaturation. By following these steps, you can create effective TikTok ads and successfuly target young users.

How to place an ad on TikTok?

1. Define target group: In Ads Manager, select the age group 17-28.
2. Choose ad type: Choose In-Feed, TopView or Hashtag Challenge.
3. Creative content: Create fun, trendy videos with music and visual effects.
4. Call-to-action: integrate clear call to action, e.g. “Buy now” or “Learn more”.
5. Monitor performance: Track click-through rate, engagement, and conversion.
6. Optimize: Adjust ads based on results to increase effectiveness.

More about advertising and our agency:

• TikTok Ads

Find employees with Instagram

Instagram, one of the most popular platforms for visual content, offers companies the opportunity to address potential employees in a creative and authentic way.

Who do you reach on Instagram (users and age)

The platform attracts users of all ages, with a focus on the 18-44 age group.

How does an agency work in Instagram recruiting?

In Instagram recruiting, agencies rely on aesthetic posts, stories, and live videos to capture the attention of users. This content often showcases the work environment, team dynamics, and diverse career opportunities within the company. By using relevant hashtags and location tags, companies can increase their reach and target potential applicants.

Example Instagram campaign: employees for American café chain

An American coffee shop chain wanted to expand its workforce and decided to use Instagram to find employees. The agency created a series of story posts in which employees talked about their daily experiences. By using interactive features such as polls and questions, users were able to engage directly with the company. The campaign led to an increase in applications and promoted the company’s image as an attractive employer.

Employee Booster: Instagram Ads

As effective as benefits of TikTok Ads are, so are Instagram Ads. Read more here:

• Instagram Ads

The advantages of an employer branding agency

An employer branding agency mainly deals with the search for qualified employees and employer communication. The focus is primarily on increasing employer attractiveness so that outstanding employees can be recruited for one’s own company. In this article, we would like to give you an overview of what makes a good employer branding agency.

What is employer branding?

Employer branding uses various marketing strategies to focus on the attractiveness of an employer. An important point in this context is above all the positioning of the respective company. This is because exceptional positioning helps a company to stand out from the competition in a targeted manner. A corresponding employer branding agency helps companies to work out such a positioning.

What are the goals of employer branding?

Employer branding has two main objectives. On the one hand, it aims to increase employee loyalty to the company. This is achieved, for example, through numerous incentives. We have listed some of them below.

These incentives increase employee retention

• Company pension plan
• Vacation and Christmas bonus
• Company car (can also be used privately)
• Further training opportunities
• Concrete career plan

Furthermore, employer branding deals with the acquisition of potential competitors. Here, too, we would like to give you a few tips to help you strengthen your employer branding.

These strategies help with employee recruitment

• Meaningful career pages
• Open and transparent communication
• Successful social media presence
• Job ads in career portals
• Recruiting support

What exactly does an employer branding agency do?

An employer branding agency helps to implement the previously described fields of activity. Since many companies often do not have an extensive HR department, they must use the services of an employer branding agency. Agencies usually have tried-and-tested strategies with which you can achieve rapid success.

What makes a good employer branding agency?

A good employer branding agency is primarily characterized by presentable results and customer feedback. A simple Google search is often enough to find out whether the agency in question is suitable for you. In addition, many agencies also offer a free initial consultation, which you can take advantage of. In this conversation, you can then form your own impression of whether a collaboration makes sense for you.

When does it make sense to work with an employer branding agency?

Working with an employer branding agency makes sense if your in-house capacities are not sufficient or if you have insufficient experience in certain areas (e.g. digital employer branding). Younger employer branding agencies in particular have specialized in digitalization and can thus reach young applicants in a targeted manner.

How much does an employer branding agency cost?

This question cannot be answered in a blanket manner. The costs are usually related to the amount of work involved. However, some agencies offer a monthly flat rate. This includes various measures (e.g. management of the career pages). As a rule, however, an offer is individually adapted to the needs of the customer.

Conclusion: Cooperation with an employer branding agency increases market attractiveness

By working with an employer branding agency, you can increase the market attractiveness of your company. Especially in today’s market, where there is a desperate search for the right professionals, you need strong employer branding to stand out against the growing competition.

Marketing Agency One explores what makes employer branding effective in different labor markets — from the US to Germany to Scandinavia.

Personnel marketing: The advantages

How to attract the best talent to your company through the support of a personnel marketing agency – In order to retain talent in the long term, employee satisfaction must be continuously ensured. In this context, many companies resort to working with a personnel marketing agency. Such service providers often have the necessary experience so that the desired goals can be successfully implemented in a short time.

Personnel marketing as a success factor: How to attract top talent to your company

What is meant by personnel marketing?

Personnel marketing involves developing strategies and implementing measures aimed at attracting top talent to the company. In addition, personnel marketing serves to develop the company’s own employees through development measures, so that they are bound to the company in the long term. After all, only satisfied employees can achieve maximum productivity in the long term.

The most important fields of activity in personnel marketing

• Development of career opportunities
• Design of employee benefits
• Implementation of employee surveys
• Social Media Marketing
• Employee event planning
• Website optimization
• Promoting employee satisfaction

What does a personnel marketing agency do?

A personnel marketing agency is a company that specializes in consulting and operational implementation of projects aimed at increasing the attractiveness of a company. A personnel marketing agency can cover different areas. We have listed the most common areas below.

Tasks of a personnel marketing agency

• Development of personal marketing concepts
• Advice to the HR department
• Recruiting support
• Support of the social media channels
• Support of internal company career pages
• Selection of new employees
• Employee event planning

How to find the right personnel marketing agency

There are several ways to find the right personnel marketing agency. First of all, you should find out which agency is recommended by other companies in the vicinity. Appropriate service providers can also be found within industry associations. In addition, you can compare references on Google and get a first impression via the website.

How much does a personnel marketing agency cost?

The costs of working with a personnel marketing agency cannot be clearly determined in advance. In order to calculate the costs properly, several offers from different agencies should be obtained. Often, personal marketing agencies offer free consultations in this context, so that one can get a better picture.

These factors affect collaboration

• Scope of service
• Agency experience
• Number of tasks
• Specialization of the agency
• Size of the company
• Hourly rates vs. flat rates
• Use of special methods

What are the advantages of a personnel marketing agency?

Working with a personnel marketing agency offers several advantages for companies at once. Among them: Expertise, time savings, cost efficiency and flexibility. But the advantage of personal marketing agencies is also that they have a wide range of experience and can therefore quickly adapt to new challenges and trends.

Conclusion: A personnel marketing agency helps you to increase your reputation

Top talent can be effectively recruited for one’s own company through the support of a personnel marketing agency. Personal marketing agencies are becoming increasingly popular with both medium-sized companies and corporate groups. This is because they can draw on a specialized range of knowledge and implement measures within a very short time that lead to the desired results.

How to find the perfect recruiting agency

More and more employers are finding it increasingly difficult to fill vacancies with the right employees. For this reason, more and more companies are deciding to place this task in the hands of recruiting agencies. In this article, we would like to tell you what you should look for when choosing a recruiting agency.

What is a recruiting agency?

In contrast to headhunters or recruitment agencies, recruiting agencies offer comprehensive support in the area of employee recruitment. This includes, for example, the areas of employer branding, active sourcing, candidate journey, performance marketing and recruitment. In many cases, this holistic support means that vacancies can be filled with the most suitable candidates as quickly as possible.

How does recruiting work today?

Recruiting has changed noticeably in recent years. Nowadays, hardly any job ads are placed in magazines. Classic recruiting has been increasingly replaced by channels offered to us by digitization. These include online forms, online job exchanges, active sourcing or specially created personnel marketing campaigns that direct potential employees to the desired sites.

What recruiting measures are there?

Digitization opens up numerous opportunities for recruiting agencies to attract potential employees via the Internet. However, which measures are suitable usually also depends on the respective target group. In the following, we have listed the most common recruiting measures that you can use to successfully attract employees via the Internet.

The most common recruiting measures in the age of digitalization:

• Career page on the homepage
• Third-party job boards
• Modern employer branding
• Job ads on social media
• Performance marketing campaigns
• Active sourcing on social media

Especially when it comes to attracting young talent, the Internet is essential in today’s world. For this reason, it is immensely important for all companies to build a strong digital presence in order to remain competitive in the future. This challenge is where modern recruiting agencies come into play.

When should you hire a recruiting agency?

Working with a recruiting agency can be beneficial for several reasons. Below we have listed the most common reasons why companies choose to work with us:

• Relieving the burden on your own employees
• Lack of in-house resources
• Expansion of the own knowledge spectrum
• Insufficient competences
• Complementing existing measures

How much does a recruiting agency cost?

How much a recruiting agency costs cannot be answered across the board. It usually depends on which of the previously mentioned measures are to be implemented. Consequently, the costs have to be calculated individually. Many recruiting agencies offer free consultations in this context so that needs can be determined.

What makes a good recruiting agency?

A good recruiting agency is usually characterized by existing customer successes. These are often illustrated by case studies on the homepages of the respective recruiting agencies. In addition, modern recruiting is data-driven, which means that all relevant key figures can be evaluated. This is particularly important for companies when it comes to making a cost-benefit calculation.

Conclusion: This is why you should hire a recruiting agency

Companies that are currently experiencing difficulties in recruiting employees should use the services of a recruiting agency. This is because it is often not possible to solve the existing challenges oneself. Especially when recruiting needs to be completely restructured, it makes a lot of sense to use the services of an agency so that the open vacancies can be filled.

How to find qualified professionals with the help of an e-commerce recruitment agency

The search for qualified specialists in e-commerce is increasingly proving to be a major challenge that needs to be mastered. The industry is experiencing strong growth, which is also driving the battle for experts. In this context, it is important for companies to be equipped with qualified specialists in order to operate successfully in the online business and to be able to hold their own against the competition. An e-commerce recruitment agency can help find and attract the right candidates.

How an e-commerce recruitment agency can help your business succeed

What is an e-commerce staffing recruiting agency?

An e-commerce staffing recruiting agency is a type of staffing service that focuses on placing qualified professionals in the field of e-commerce. It works closely with companies that specialize in selling products or services online and helps them find suitable applicants for open positions. The agency assists companies in the selection of applicants by screening the applications received, conducting interviews, checking references, and screening applicants for their professional and personal suitability for the position.

What do you have to consider when recruiting in e-commerce?

When recruiting for e-commerce, companies should pay particular attention to ensuring that applicants have the necessary skills and knowledge required to work in an online business. This includes specific knowledge related to digital platforms, online marketing and e-commerce technologies. Other important factors to consider in order to successfully find and recruit suitable candidates:

• Solid experience in online marketing, online stores and e-commerce platforms
• Technical understanding
• Creativity & Innovation
• Digital skills: SEO, SEM, Social Media Marketing & Co.

What are the recruiting options?

In times of digitalization, there are many ways to find new specialists and managers in e-commerce. These include job portals, social media, online networks and working with recruiting agencies. An e-commerce staff recruiting agency can help save time and money and increase the likelihood of finding the right employees for the company.

• Career page on the homepage
• Third-party job portals
• Job ads on social media
• Performance marketing campaigns
• Active sourcing on social media

Especially when recruiting in e-commerce, it is immensely important for companies to build a strong online presence. A specialized e-commerce staff recruiting agency can help with exactly that. In addition, the probability of finding the right employees for the company increases, while valuable time and costs are saved.

It is important that companies take advantage of the opportunities offered by digitization to find new specialists and managers in e-commerce. This includes using job portals, social media and online networks. Working with a recruiting agency can help save time and money and increase the likelihood of finding the right employees.

How to find the right employees for your company with an e-commerce recruitment agency

When should you hire an e-commerce staffing recruiting agency?

Companies should choose to work with a recruiting agency if they are having difficulty finding suitable employees or if they do not have the resources to handle the recruiting process themselves. An agency can help save time and money and increase the likelihood of finding the right employees for the company.

How much does an e-commerce staff recruiting agency cost?

The price for the service of an e-commerce recruitment agency can vary depending on the agency and the scope of the project. Some agencies charge a flat fee for conducting the search as well as selecting candidates, while others charge a performance-based fee. Often, in addition to the placement fee, service providers charge a fee for conducting interviews, reference checks and other pre-employment activities.

It is advisable to calculate the individual costs before starting the cooperation with the respective agency and to clarify the price structures. Many agencies offer free consultations so that the requirements can be determined.

What makes a good e-commerce staffing recruiting agency?

A recruiting agency in e-commerce will usually first get to know the company and its requirements in detail so that it can then search specifically for suitable candidates. To this end, databases and networks are often also used to identify and approach potential applicants.

Conclusion: Working with an e-commerce recruitment agency saves resources and increases the likelihood of finding the right employees

An e-commerce staffing recruiting agency is a good choice for companies that want to save time and resources by outsourcing the search and selection of qualified candidates to a professional service provider. A good agency has a network of qualified candidates and can help companies identify candidates that best fit their needs and goals.

Goal in employer branding

The goal of employer branding is to build a strong and positive employer brand that sets the company apart from other employers and has a higher appeal to talent. This can help to increase employee retention and satisfaction, facilitate the recruitment of qualified applicants and position the company as an attractive employer.

Successful employer branding usually involves a combination of measures, such as creating a positive work environment, developing career opportunities and training programs for employees, promoting corporate culture and values, and actively communicating and marketing the employer brand internally and externally.

Employer Branding Agency

Do you want to attract outstanding employees to your company and stand out from the competition? Then a good employer branding agency is indispensable. But what exactly constitutes such an agency and what are the goals of employer branding?

In this article, we will give you a comprehensive overview of the most important aspects and show you which strategies and incentives help to retain employees and attract new talent. You will also learn when it makes sense to work with an employer branding agency and what costs you may incur.

• Employer Branding Agency

What does personnel marketing mean? – Definition & Goals

The main objective of HR marketing is to increase the attractiveness of employers so that the company can position itself positively in the competitive market. This goes hand in hand with employer branding, which involves building up an employer image or an employer brand. A distinction must be made between external and internal personnel marketing. External personnel marketing focuses on the attractiveness of a company. The company should be presented positively as an employer brand and increase awareness.

In this way, money can be saved on costly recruiting, while at the same time the number of applications increases. The focus of internal personnel marketing is on employee loyalty. Here, loyalty to the company is to be further developed and also consolidated. This reduces the number of employees leaving the company. In addition, there is a greater chance that junior staff who are trained internally will want to stay with the company.

How to implement personnel marketing? – Measures

As already mentioned, a distinction is made in HR marketing between internal and external marketing. Internal marketing addresses current employees, while external marketing communicates measures to potential future employees.

Measures internal personnel marketing – Addressing current employees

There are various measures for internal personnel marketing. Here we have listed a few examples for you:

• Employee retention
• Onboarding
• Open corporate culture
• Transparent communication
• Training and further education offers
• Career Opportunities

Measures external personnel marketing – Addressing potential employees

Here, too, there are various ways to conduct external personnel marketing. For example, these are

• Recruiting
• Image campaigns
• Talent Pools
• Positive application process
• Analysis of incoming applications

More about personnel marketing

Especially when it comes to recruiting young employees, social networks such as Instagram, TikTok and YouTube are playing an increasingly important role. The own brand presence on Instagram, the own Facebook channel or even the channel on YouTube. Using social networks not only provides reach, but also potential new employees. Here are our tips – this is how you find good employees! Did you know? The skills shortage is expected to increase to 3 million by 2030. 52% of companies consider this shortage of skilled workers to be the biggest challenge in the coming years.

• Personnel marketing with social media

What counts as an SME?

But what exactly is an SME? According to the EU definition, the limit is 250 employees, although in Germany companies with up to 500 employees are also considered SMEs. However, the decisive factor for classification as an SME is not only the number of employees, but also the turnover or annual profit. For example, a company is already considered an SME if its sales do not exceed 50 million euros or its annual profit is 10 million euros.

The typical characteristics of SMEs are a high degree of flexibility, close customer ties and strong regional roots. Many SMEs are family-run and are characterized by innovative strength and sustainability. Due to their size and structure, SMEs can react very quickly to market changes and set new trends.

SMEs are thus the perfect alternative to large corporations and, above all, offer innovative solutions to the challenges of our time.

Interesting: Returns on sales

Here is another look at the average return on sales of medium-sized companies in Germany by sector.

More statistics: Statista

More reach, leads and customers?

Example TikTok for business: 5 steps for beginners. TikTok Marketing for Business(SME) – Whether small local businesses or large international corporations, TikTok is an interesting marketing tool for all. The short video app offers a unique opportunity to interact with potential customers in a whole new way. We’ll show you how TikTok marketing works and what opportunities there are for businesses.

• TikTok for businesses: SME Marketing

Managers: imparting experience

On site, our consultant will talk to you about the core objectives, specific to your products / brand. Fashion and fashion, travel and tourism, trend technologies such as e-automobility or even pets, insurance or banking, to understanding and if necessary, to the social media concept. What is a social media consultant? What does a social media agency cost? With consultant / consultant to the social media strategy.

Direct performance instead of testing? Hire our social media agency for your brand

One partner for everything in Berlin, Hamburg, Munich or even Düsseldorf and Cologne in NRW. One partner, for Germany and globally, if you wish.

• Marketing consulting
• Contact

We are looking forward to your inquiry.

Stephan M. Czaja, Owner

Core analysis: brand / product / target group

Core Analysis – channel, target group and competitor analysis with subsequent consultation and goal setting. Broadly speaking, it’s about making a basic analysis (as-is/target). Where are your social media activities in their current state and what should an optimal target state for your brand and products look like? We bring these findings simply and clearly for you, for managers and employees, into a customized roadmap for implementation.

Roadmap: Strategic / operational guide

Guide – Social media goals and production strategy development, personal and on-site. The roadmap includes concrete action steps, depending on the scope of the consultation, clearly or already elaborated in detail, with strategy, community, ads, etc. On the basis of these checklists, you can expand your performance in social networks. Always with a view to the level of knowledge of employees and / or managers. Simply put: Are we still talking about the “social media marketing mix” (individual social networks) or are we already talking about “dark posts” for social media ads (advertisements) in the consultation?

Strategy: Plan and achieve objectives

Objective – social media concept, production and editorial plan from a single source. From this social media roadmap, you can derive concrete concepts, methods and a social media strategy for your brand or your individual product or product range.

A strategy then includes the following aspects, for example:

• Set goals
• Select platform
• Define target group
• Metrics for verification (KPI)
• Formulate guidelines

Guidelines for employees and agencies

Formulating guidelines means generally applicable rules for all employees and also external agencies (advertising, PR, other consultants, etc.). Guidelines give your social media marketing the right framing for content and community.

Strategy is not only about creatives (creative content), above all it is about planning and implementation. That’s why all goals are always structured according to the well-known Smart Principle. You may already know this from marketing.

Smart means:

• S = Specific
• M = Measurable
• A = Attainable (realizable)
• R = Relevant
• T = Time based (terminated)

Community: management and brand fans

Community – Community management ensures organic reach and creates brand fans. Reading tip: Community Management.

Interaction: content and reactions

Interaction – Within your own community, it’s all about one thing, regular interaction to drive engagement. Simply put, this means regular postings (publications) and subsequent reactions from your community and third parties. Always be mindful of personality and authenticity, because as a brand, it’s not about advertising! Also, reactions from your community should not go unanswered, so value feedback and interact with it, it shows appreciation towards your active community.

Partnerships: Authentic, Reaching New Circles

Partnerships – In order to promote one’s own reach, and thus one’s own attention and interaction at the same time, it is profitable to think about partnerships. For example, through nearby people, such as employees (positive mentions from company parties to recruiting), but also external, for example influencers or cross-industry, e.g. travel companies and insurance companies.

Tools: Software for monitoring

Tools – The use of social media software allows you to measure and review the previously established metrics. In the process, you should not only receive positive feedback, but also negative reactions. Accordingly, preventive, crisis management is also developed – as needed (negative comments to shitstorm).

Content: added value and attention

Content – If you’ve already read our guides on content marketing, you know how important one thing is to us: Giving users added value! As with appreciating responses, all content in content marketing should always be planned to give your community the most value possible. This will make your content relevant and interesting!

Regularity: Constant social media activities

Regular activities – In the last aspect, we will still emphasize that all these findings give up in a regular, consistent work. Because only through, regular, consistent interaction, increases your reach.

Best Practice – For beginners and newcomers who are doing social media marketing for the first time, it is also worth taking a look at best practice projects, content that is already successful. E.g. the most successful YouTube videos or TikTok videos.

Social Media Community Strategy: Checklist

Social media community strategy at a glance:

1. Post regularly
2. Promote commitment
3. Personality and authenticity
4. Give appreciation
5. Partnerships
6. Social Media Tool
7. Crisis management
8. Give added value
9. Regular activities

Social Media Ads: Building Reach

Advertising – campaign switching, paid reach for content, dark posts and evaluation. Read Tip: Facebook Ads.

Advantages of Social Ads

Organic reach is good, paid reach is better! Why? Social networks derive their revenue and profits mainly from selling advertising content. Accordingly, reach doesn’t come “for free.” But don’t worry, social media ads can be used extremely effectively to increase your reach! Especially through targeting and re-targeting.

Create attention: Aida model

But before you can go into the depths of the matter, it’s about one thing above all: generating attention. Did you know that every single user swipes and scrolls several hundred meters through his smartphone every day? Accordingly, you only have a fraction of a second to generate attention from the user. Explained simply and quickly, we use the Aida model for knowledge transfer and implementation in your social media roadmap.

The most important thing is attention. How? An understandable scheme:

• A = Attention
• I = Interest
• D = Desire (need)
• A = Action

Still quickly, explained in advance what targeting and re-targeting mean.

Targeting: placing advertisements, precisely targeted

Targeting – A simple definition would be, targeting people based on data. Targeting is the excellent social media marketing tool.

Surely you’ve heard that social networks are big “data octopuses”. That’s exactly how it is. Social networks know about users’ interests, know your contacts, places of residence and whereabouts, made and also just started search queries (wishes / interests). Facebook alone has an average of over 2,400 parameters per user. You can use this to your advantage!

Example – For example, imagine that you want to reach women between 30 and 34 who travel frequently (change location), are currently interested in travel destinations, and are single. Their ad would be extremely targeted and accurate! This single campaign would then have, for example, media content (texts, photos, videos) that would convey the ideal idea of this target group when it comes to recreation. Very different from men, at the same age. Just as a simple example. Or couples, or families with child, with baby….

Example parameters for advertisement:

• Product: Weekend vacation in Barcelona
• Target group for playout of the advertisement
• Exclusively women
• Age: 30 – 34 years
• Residence: Hamburg, Berlin, Cologne, Düsseldorf, Munich
• Relationship status: Single
• Interest: Travel content (for example, Tui, Ltur or Urlaubspiraten).
• …

You see, an incredibly powerful social media tool to build reach, for your brand or product.

Here is still the quick transition to re-targeting, am simply explained.

Re-targeting: Minimize abandonment rate, increase sales

Re-targeting – Re-targeting deals with the people who have already visited your social media channel, website or online store.

Example – A very simple example would be, a certain user was interested in a trip to Mallorca. However, the purchase was not completed, but was canceled in the shopping cart. Through the targeted tracking (via pixel), this user and his desire can be precisely identified and informed by renewed address (ad), again. This significantly increases the conversion rate (sale), since all persons are adressed again who previously made a sales cancellation. For example, simply due to time constraints.

Instead of switching to a competitor, these users are made aware of your offer again. Whether on Instagram, TikTok, YouTube or also through Google Ads and Native Apps, for example on Google (search results) or also on major magazines and online portals.

Reporting: content, community and campaigns

Evaluation – content, community and campaign analysis with subsequent monitoring and report. Reading tip: Monitoring. Don’t miss any successes or failures! By defining metrics, or key performance indicators, as early as the initial social media strategy, you can measure success. From very simple parameters, such as the number of your fans and followers, to more complex reporting and monitoring, for example for e-commerce.

Again a very big advantage, you can relate individual campaigns, directly to individual sales!

Let’s stay in the travel example, here too you can very well understand the relationship between a single campaign and a single sale. Accordingly, key figures can be calculated, which in turn contribute to optimization. This all happens in regular meetings, with your social media agency or with your internal expert.

Meetings: How does a good agency work? Like this!

Customer communication – Regular appointments with our social media experts for strategy optimization. A small insight Best Practice.

Influencer: referral marketing

Multiplier – Brand advocates and referral marketing are a key tool in social marketing. Reading tip: Influencer Marketing.

Increasing awareness is not only possible through good content, for example content marketing, or through advertisements, i.e. paid reach, but also through brand advocates, influencers. Influencers stand especially for their personality and authenticity. Accordingly, they enjoy the trust of their community and you can use this profitably for your brand or your products.

Events: POS, trade fair & other offline actions

Events – With expertise from food to fashion, we organize influencer events with top media output. Reading tip: Influencer Event. Depending on the size of your company or business, it’s worth thinking not only about online marketing, but also about linking online activities and offline activities. At the POS (point-of-sale), at trade fairs or even through individual campaigns, such as at festivals. Here, too, you can rely on the advice and experience of experts.

Employees: Speakings and workshops

Speaker: Learning from experts

Speakers – Our experts impart their knowledge in a focused manner to your employees or guests. Read Tip! Social Media Speaker.

Workshop: Imparting knowledge in a targeted manner

Advanced training – We bring your employees up to date and accompany you as mentors in social media marketing. Reading tip: Social media workshop. Targeted measures for your employees and individual department? Our workshops are perfect for this, here the content is prepared and conveyed in a targeted manner.

Hire social media agency

Social Media One – One partner for everything in Berlin, Hamburg, Munich or even Düsseldorf and Cologne in NRW. One partner, for Germany and Global, if you wish.

Love: Everything for the user!

Love – We work on brand fans, not followers. We create presence with attention to detail. Reading tip: Social media agency.

Do you have any questions? We are looking forward to your inquiry.

Contact

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Directly on site, at your premises:

With examples, figures and best practice.

Intensive work = knowledge building.

Feedback on creative pitches from participants.

Jobs: Performance Marketing Pros wanted!

Are you looking for new challenges and creative campaigns and performance campaigns for our clients? We are always on the lookout for new talent to help drive our team and our clients forward – Sky is the limit!

You already have experience? Then send us your application:

• Jobs

Direct customer relationship like never before

In social networks, you are closer to existing customers and especially (!) to potential customers than ever before. Whether it’s just communication, i.e. posting on your own channel, or advertising, you should definitely think about social media.

The most important 1×1 is also learned quickly and for everything else, there are good social media agencies throughout Germany.

Example:

Advertising and new customers: It’s that simple

It gets especially interesting with advertisements.

Of course, Facebook and all the other social networks want people to do well, especially if they spend money on advertising.

That’s why the social networks offer a lot of possibilities to send out the ads very precisely. You can say, for example, show my ad only to people within a radius of 1 kilometer. Perfect for restaurants, but also perfect for the tiler, the roofer, many forms of crafts!

What would a fresh loaf of bread be if no one knew about it?

Also in the bakery trade!

Example: Finding employees

Even if you have only 500 fans, friends or followers (depending on the network), you can play a lot with it. E.g. you can spread promotions, special offers, but you can also search for new employees!

Employee recruiting in particular is easier on social networks than on platforms or in newspapers. But it also costs less money than placing ads in job portals. You can directly address your target group and say:

Do you know someone who needs a job?

Excellent! Active approach, active dissemination of information (vacancy).

More industries examples

Want even more examples, read more about different industries and social media marketing here:

• Social Media: Industry Examples ///

Automotive and metal:

But also the hairdresser or barber store around the corner: