Shitstorm – The term “shitstorm” comes from English, where it has a broader meaning than in German. In German, a shitstorm means a form of public outrage. A shitstorm means a phase in which companies, celebrities, associations, private individuals or authorities are criticized in a short period of time because of certain statements or actions […]
Web 3.0 is still a vision, but defines an evolutionary stage of the Internet that follows Web 1.0 and Web 2.0. Web 3.0 exists on the basis of blockchain technology. The use of blockchain technology and the potential for decentralized data storage create a democratic Internet that is designed and controlled by users and takes […]
The metaverse, also called metaverse, defines a new internet revolution and is a digital (artificial) world where we have no limits. From workouts to meeting friends, working and vacationing. It gives us the ability to meet and interact with new people. With all these features and many more, the metaverse replaces our reality and opens […]
Target group marketing is a success-critical component of all good marketing. It deals with identifying, addressing and servicing specific target groups with the aim of generating sales for a company. A successful marketing plan is based on understanding the members of a specific target group. Only then can companies manage to send the right message […]
For some employers, employer branding is a significant part of marketing. The focus here is on marketing themselves as an attractive employer and thus strengthening the brand. This article is about the connection between employer branding and personnel marketing and about internal and external measures with which you can draw attention to your company as […]
HR marketing – It is nothing more than applying marketing concepts to the HR area. As with classic marketing, the aim here is to align the company and its products holistically with the customer needs of current and future employees. As a result, employees are viewed less as a “resource” and more as “customers” whom […]
The term blockchain translates as “block chain”, with the blocks standing for individual data records that are stored one after the other. This results in a chain of data records. In principle, it is nothing more than a large database, where an original block represents the beginning. There chronologically always further and/or new data blocks, […]
Content curation is the final step in content creation, which involves maintaining, updating, and archiving your previously published content. You have already produced and published content. Now it’s time to keep the information up to date. Need: Why Content Curation? Companies mainly distribute their content via their numerous Facebook fanpages and Twitter profiles. Even though […]
Content writing is the planning, research, creation, and editing of content that is published online. It can include writing blog posts, scripts for videos and podcasts, and articles. Content writing is of great importance as content helps in generating and retaining (new) customers. It represents the second step of content creation and is part of […]
Content ideation is a commonly used term in content marketing that defines the process of brainstorming, as well as identifying relevant topics to address your target audience. Thus, it is also the first step of content creation. What is content ideation all about? In the first step of content creation, ideas and relevant topics for […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.