Employer Branding Agency – Do you want to attract outstanding employees to your company and stand out from the competition? Then a good employer branding agency is indispensable. But what exactly constitutes such an agency and what are the goals of employer branding? In this article, we will give you a comprehensive overview of the most important aspects and show you which strategies and incentives help to retain employees and attract new talent. You will also learn when it makes sense to work with an employer branding agency and what costs you may incur.
An employer branding agency mainly deals with the search for qualified employees and employer communication. The focus is primarily on increasing employer attractiveness so that outstanding employees can be recruited for one’s own company. In this article, we would like to give you an overview of what makes a good employer branding agency.
What is employer branding?
Employer branding uses various marketing strategies to focus on the attractiveness of an employer. An important point in this context is above all the positioning of the respective company. This is because exceptional positioning helps a company to stand out from the competition in a targeted manner. A corresponding employer branding agency helps companies to work out such a positioning.
What are the goals of employer branding?
Employer branding has two main objectives. On the one hand, it aims to increase employee loyalty to the company. This is achieved, for example, through numerous incentives. We have listed some of them below.
These incentives increase employee retention
Company pension plan
Vacation and Christmas bonus
Company car (can also be used privately)
Further training opportunities
Concrete career plan
Furthermore, employer branding deals with the acquisition of potential competitors. Here, too, we would like to give you a few tips to help you strengthen your employer branding.
An employer branding agency helps to implement the previously described fields of activity. Since many companies often do not have an extensive HR department, they must use the services of an employer branding agency. Agencies usually have tried-and-tested strategies with which you can achieve rapid success.
What makes a good employer branding agency?
A good employer branding agency is primarily characterized by presentable results and customer feedback. A simple Google search is often enough to find out whether the agency in question is suitable for you. In addition, many agencies also offer a free initial consultation, which you can take advantage of. In this conversation, you can then form your own impression of whether a collaboration makes sense for you.
When does it make sense to work with an employer branding agency?
Working with an employer branding agency makes sense if your in-house capacities are not sufficient or if you have insufficient experience in certain areas (e.g. digital employer branding). Younger employer branding agencies in particular have specialized in digitalization and can thus reach young applicants in a targeted manner.
How much does an employer branding agency cost?
This question cannot be answered in a blanket manner. The costs are usually related to the amount of work involved. However, some agencies offer a monthly flat rate. This includes various measures (e.g. management of the career pages). As a rule, however, an offer is individually adapted to the needs of the customer.
Conclusion: Cooperation with an employer branding agency increases market attractiveness
By working with an employer branding agency, you can increase the market attractiveness of your company. Especially in today’s market, where there is a desperate search for the right professionals, you need strong employer branding to stand out against the growing competition.
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Learning
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Employer branding agencies focus on employee recruitment and employer communication
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Employer branding serves to increase the attractiveness of an employer and to stand out from the competition
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Incentives such as company pension schemes, vacation and Christmas bonuses and company cars increase employee loyalty
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Meaningful career pages, open communication and a successful social media presence can support employee recruitment
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A good employer branding agency is characterized by presentable results and customer feedbacks
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Cooperation with an employer branding agency can be useful if in-house capacities are not sufficient or there is insufficient experience in certain subject areas.
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The costs of an employer branding agency depend on the associated workload and can be individually adjusted
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