Down-sell: The selling of cheaper products

Down-sell – In down-selling, you actively recommend a lower-priced product to your customers. Together with your customers and their requirements, you work out which product fits their needs. At first it seems like you are losing money, but it is actually free marketing (word of mouth). Through your honesty and the good experience the customer has with your company, he will tell others about you. In the process, you retain the customer and generate new customers – without having to do a lot of canvassing. In addition, potential skips can be prevented and conversions increased.

Advantages of down-selling

Here you can see the advantages of down-selling:

• More sales
• Increase in customer lifetime value
• More sales without having to generate new traffic

Down-selling quickly explained

Down-selling briefly explained:

• Offer the customer a cheaper product

Up-sell and cross-sell

Up-selling is the additional offering of higher-value products or higher-value services. Cross-selling is the sale of related or complementary products or services, based on the products the customer has already purchased (or in which he or she is interested).

Learn more about up-sell and cross-sell here:

• Up-Sell
• Cross-sell