Brands in the Metaverse: Best Practice – Examples

Since CEO Mark Zuckerberg renamed Facebook “Meta,” interest in the new virtual world has soared. Moreover, NFTs are no longer just the domain of geeks, IT geniuses and gamers. For even luxury fashion brands, for example, are collaborating with NFT developers or launching their own NFT collections in various metaverses. Jackets, hats, bags, limited edition jewelry, many of these assets have already been digitized by well-known companies. Events, such as fashion shows or concerts, also already take place in the metaverse.

Marks in the metaverse

Here you will find a number of brands that have already worked in/with the metaverse:

Gucci

Gucci already developed an interactive virtual exhibition inspired by the Gucci Garden Archetypes.

But that was not all! The luxury fashion brand and VIP and NFT collectible producer Superplastic have teamed up to present SUPERGUCCI. It is a limited edition NFT ceramic sculptures.

Tommy Hilfiger

In addition to New York Fashion Week, there was also a virtual fashion event on the video game platform “Roblox” with a digital catwalk and a live broadcast of Fashion Week in New York by Tommy Hilfiger.

Balenciaga

Balenciaga, one of the most famous French fashion houses, has cooperated with the gaming giant “Fortnite”. This collaboration was about decorating characters with Balenciaga clothes. In Fortnite, there is also a virtual Balenciaga store for this purpose, where users can also buy pieces.

BMW

Among other things, the automaker has created its own metaverse with the Joytopia streaming platform. On Joytopia, users can discover the virtual world of the automaker. The new BMW iXi is currently being presented on the platform.

Travis Scott

The playing field of “Fortnite” turned into a huge virtual concert stage in April when American rapper Travis Scott gave a virtual concert. Around 12.3 million people experienced this event live.

Ariana Grande

Like Travis Scott, singer Ariana Grande also cooperated with “Fortnite” and gave a live concert in the Fortnite world.

More on the subject of metaverse

Are you interested in the metaverse? Then you will find here further articles suitable for the topic.

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