The Net Promotor Score (NPS) counts as a measure of customer satisfaction and the associated customer loyalty. It is a key figure that lies between -100 and 100. In 2003, the NPS was introduced by Bain and Company and has since been used by a large number of companies worldwide. In recent years, the process […]
The term Call to Action (CTA) means “call to action” and calls for interaction between the company and the customer through some kind of “button” or similar. The goal is for customers to recognize and execute the call to action. Examples of calls to action are “buy now” and “download now”. Psychological background A call-to-action […]
Cost per lead (CPL), translated as “contact compensation,” describes a billing model in online marketing. Unlike other billing models, which pay per click on an ad or per transaction, advertisers are paid according to the number of leads or contacts they generate under this payment model. Calculation of the CPL The formula for calculating the […]
Marketing in the Metaverse – Humans have found a new home: the metaverse. Here they experience all the things they would also experience on earth, only a lot cooler! But what does it mean for companies and their marketing departments? Whether in reality or on the Internet, the principle of marketing always remains the same. […]
TikTok Marketing Fashion Businesses – TikTok has become an important marketing tool for fashion businesses, as it reaches a large audience and provides an opportunity to get the brand in front of a large audience. In this article, you will learn how to create effective TikTok ads for fashion businesses, as well as tips, themes, […]
Blue Hook TikTok – The blue hook on TikTok is an important symbol that confirms the authenticity and credibility of an account. It means that the account has been officially verified by TikTok and guarantees the creator the full support of the social network. But why is the blue tick so important and when do […]
TikTok Creative Center – The TikTok Creative Center is a new feature from TikTok that is designed to facilitate the exchange between artists and their followers. In this center, everyone can see what other artists are doing and network with them. There are many great features in TikTok Creative Center that make it easier to […]
Influencer Marketing Changes – The history of influencer marketing begins over 10 years ago when the first blogs were created. So the first influencers were bloggers and got their readers to buy things they used themselves. However, in recent years, influencer marketing has grown and changed a lot. Today, there are many different types of […]
Fashion Companies in the Metaverse – The fashion industry is one of the most innovative and creative industries there is. Designers are constantly looking for new ways to present and market their creations. The Internet is playing an increasingly important role in this. One particularly interesting development is the presentation of fashion brands in the […]
Business in the Metaverse – It is undeniable that the metaverse offers a new level of interaction and business. Companies need to prepare for this new way of doing business to ensure success. In this article, we will discuss some tips that companies should consider when preparing for the metaverse. Preparation for the metaverse For […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.