More and more companies and brands are using TikTok to reach their target audience. And not without reason: In 2022, the platform recorded a full 19.5 million users – in Germany alone. But how does advertising work on the platform? Since many advertisers do not yet have any experience with the young platform, they often […]
HR (human resources), or human resources, refers to the department of a company that deals with the management of employees and their concerns. The HR department is usually responsible for coordinating the hiring, training and development of employees, maintaining personnel files and ensuring compliance with labor laws and regulations. Tasks of an HR department The […]
The Net Promotor Score (NPS) counts as a measure of customer satisfaction and the associated customer loyalty. It is a key figure that lies between -100 and 100. In 2003, the NPS was introduced by Bain and Company and has since been used by a large number of companies worldwide. In recent years, the process […]
The term Call to Action (CTA) means “call to action” and calls for interaction between the company and the customer through some kind of “button” or similar. The goal is for customers to recognize and execute the call to action. Examples of calls to action are “buy now” and “download now”. Psychological background A call-to-action […]
Cost per lead (CPL), translated as “contact compensation,” describes a billing model in online marketing. Unlike other billing models, which pay per click on an ad or per transaction, advertisers are paid according to the number of leads or contacts they generate under this payment model. Calculation of the CPL The formula for calculating the […]
Marketing in the Metaverse – Humans have found a new home: the metaverse. Here they experience all the things they would also experience on earth, only a lot cooler! But what does it mean for companies and their marketing departments? Whether in reality or on the Internet, the principle of marketing always remains the same. […]
TikTok Marketing Fashion Businesses – TikTok has become an important marketing tool for fashion businesses, as it reaches a large audience and provides an opportunity to get the brand in front of a large audience. In this article, you will learn how to create effective TikTok ads for fashion businesses, as well as tips, themes, […]
Blue Hook TikTok – The blue hook on TikTok is an important symbol that confirms the authenticity and credibility of an account. It means that the account has been officially verified by TikTok and guarantees the creator the full support of the social network. But why is the blue tick so important and when do […]
TikTok Creative Center – The TikTok Creative Center is a new feature from TikTok that is designed to facilitate the exchange between artists and their followers. In this center, everyone can see what other artists are doing and network with them. There are many great features in TikTok Creative Center that make it easier to […]
Influencer Marketing Changes – The history of influencer marketing begins over 10 years ago when the first blogs were created. So the first influencers were bloggers and got their readers to buy things they used themselves. However, in recent years, influencer marketing has grown and changed a lot. Today, there are many different types of […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.