Marketing Podcast – Learn about individual and connected marketing areas in the marketing mix. Or simply put, what is marketing? What are the 4 marketing tools? There are lots of new ideas, methods and strategies this year too. For classic marketing, like trade shows and POS, as well as online and social. Who tests these […]
Internships, studies and dissertations – especially when it comes to recruiting young employees, social networks such as Instagram, TikTok and Youtube play an increasingly important role. The own branding on Instagram, the own Facebook channel or even the channel on YouTube. The use of social networks not only ensures reach, but also potential new employees. […]
Is TikTok the new instagram? Currently there are many changes on the Instagram App. The extremely prominent Instagram Shopping feature, as well as a new aspect that we noticed today while recording the Marketing Podcast. The competitive pressure from TikTok is forcing Instagram to change. You too should consider this in your social media marketing […]
Instagram Shopping has been a topic for many brands for quite some time. But the new, extremely increased presence of the shopping function within the app, which brings the competition to TikTok, should definitely be worth an extra mention! Since this weekend, the shopping feature on Instagram is more present than ever, directly in the […]
Podcast Episode #1 – Social Media 2023, Fake Reviews & Hello! With our hosts Lasse & Lukinski. In this first episode we answer two questions. One: Who are we? Secondly: Where is the digital media / marketing world heading? Two marketing super nerds, one studio! One went to college, the other likes to watch breakfast […]
Shudu Gram – The dark-skinned model is truly the epitome of perfection. Even skin, full lips, perfectly symmetrical facial features and a body that others only dream of. The model is literally too perfect to be true. So it was surprising when it came out that this is a digital art project, but the closeness […]
Liam Nikuro – Virtual models and digitally created personalities are the latest trend in social media and the modeling world. With this, Liam Nikuro hits the bull’s eye: The young Japanese-American man has made a name for himself as a Hachimura fanboy with the Washington Wizards basketball team. Fans and media alike were confused when […]
Lil Miquela – Cute freckles, innocent gap teeth and rosy pouty lips. It reads like an influencer’s description: beauty in the “fake world” of the 21st century. As rightly as the term “fake” is chosen in this context, it is misplaced. Rather, we are talking about a “fake” person in the real world. The Cindy […]
Social media management has become a really complex field. The development of social networks has brought with it many innovations. Strategies, communication behaviors, entire apps and platforms. Becoming a social media marketing manager or being a manager requires a lot of skills and abilities from you. Basically, you must have passion for social media and […]
Noonoouri – The virtual influencer with the big doll eyes and facial features that seem to be out of this world is very quickly recognizable as an animation. This in particular makes her stand out in the ever-growing market of virtual influencers. Since 2018, Noonoouri has not only been independently featured on Instagram and YouTube, […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.