Formats &#8211; Social Media Agency

The 4 most popular social apps:

TikTok advertising

Read more about strategy, popular TikTok trends, examples such as clickbait, key performance indicators (KPI) such as conversion rate (sales, opt-in newsletter, webinar registration, etc.) and much more!

TikTok Ads Agency

YouTube advertising

Read more about strategy, examples such as clickbait, key performance indicators (KPI) such as CPC (cost per click) and much more here!

Youtube Ads Agency

Instagram advertising

Read more about strategy, examples such as dark posts (unpublished for split testing), key performance indicators (KPI) such as CPM (cost per 1,000 ads) and much more!

Instagram Ads Agency

Facebook advertising

Read more about strategy, examples such as clickbait, key performance indicators (KPIs) such as LAC (lead acquisition costs), i.e. the cost of closing a sale, and much more on the subject of Facebook ads:

Facebook Ads Agency

Advertising with success

We are your contact with numerous references and best practices in all relevant areas of social media marketing and with additional experience, through active customer projects, in native ads and Google Ads. From local to global, depending on which strategy proves to be the most effective, the strategies differ in terms of sales (such as e-commerce) or brand awareness.

Experience makes the difference!

The more campaigns you run, the more expertise you have in the run-up to each individual strategy. The better the strategy, the more efficient the use of your media budget.

The major advantage of social media advertising is the wealth of data available on social media platforms and their users. Facebook alone has an average of over 2,000 pieces of data per user. Starting with simple parameters such as place of residence, through to more complex connections. By the way, what does an ad on social media cost? How much do 1,000 impressions cost? Calculate your social media budget here as an example.

The combination of organic and paid reach is also unbeatable.

Performance Marketing: Booster!

Email marketing is part of the overall performance marketing strategy.

Agency, strategy for closing sales

Performance marketing agency – Performance marketing includes a mix of online marketing tools. We will introduce you to all areas and advantages step by step. You will get to know: Social Media, E-Mail Marketing, E-Mail Funnel, Affiliates, Display / Native Ads, but also Content Marketing through Creator, Search Engine Ads and last but not least Search Engine Optimization.

It all starts with the right strategy and a good performance marketing agency that knows its trade.

Performance Marketing

Social media ads: place advertising

Case study and best practice

Case studies say more than 1,000 words! Here you will find a few selected customer projects:

Case Study

Do you have any questions? We are happy to help you in a friendly and direct way!

Social media advertising

Your agency for ads in social media apps 2026:

Full service social ad agency
Partner for Instagram, TikTok, YouTube, Facebook & Co.
Targeting: Addressing by age, interests, etc.
Re-targeting: Re-addressing, e.g. e-commerce
Advantages through scaling: building reach
Monitoring and optimization of advertisements
Strategy: Performance Marketing
Contact person: Contact

If you have any questions, please give us a call!

Social Media Ads

Place ads with smart target groups, with performance and with Social Media One.

YouTube Ads Agency: Place ads

Stephan M. Czaja — Tue, 07 Dec 2021 18:21:15 +0000

YouTube Ads

Advertise on YouTube with smart target groups, with performance and with Social Media One.

Balenciaga x Off-White3D Creative5+ BTS Videos

Balenciaga

+15% Eng.2M+ ViewsTikTok Viral

Syoss

500K+ Likes10M+ Views100% Target

Bionade

+20% Reach1M+ Views+15% Eng.

Catrice

+30% Reach5M+ ViewsTop Creator

Schwarzkopf

3M+ Views+25% Eng.Viral UGC

Purelei

YouTube Ads: Place advertisements

YouTube advertising – performance is the brand essence of our YouTube agency! Here you will find initial information about YouTube Ads, the strategy behind the video ads, the various ad formats, costs and KPIs (key performance indicators) on YouTube, for qualitative traffic in high-quality target groups.

Questions? Talk to us or write to our YouTube Ad experts: Contact

Without ads you only reach 1% – 4% of your followers! YouTube Ads ensure that you can expand your reach faster.

Stephan M. Czaja, Owner
CXMXO Group

Your agency for ads on YouTube 2026:

Full service YouTube social ad agency
Place ads on YouTube
Targeting: Addressing by age, interests, etc.
Re-targeting: Re-addressing, e.g. e-commerce
Advantages through scaling: building reach
Monitoring and optimization of advertisements
Performance marketing methodology
Experience from many cases

YouTube Ads Agency: Place ads

YouTube Performance Marketing

Social ads on YouTube – The big advantage of YouTube as a social media platform is 1) the large number of users and 2) the high level of engagement that users show in the app. Simply put:

You look at a photo on Instagram for 2 or 3 seconds, a video on YouTube for 2 or 3 minutes or even longer! – High involvement

More than 2 billion users – this is what makes YouTube so interesting as an advertising platform and very few companies use YouTube for marketing – an advantage for you as an advertiser. Many have heard of Facebook Ads and are particularly present here.

Video ads in front of competitors – There are such powerful possibilities, exclusively from YouTube so to speak. For example, the targeted placement of videos in front of competitor products (i.e. videos)! This is not possible in any other social app for advertisers. Just one of the advantages of advertising on YouTube.

Organic & paid as a booster

Organic & paid as a booster – YouTube is not only interesting for advertising, if you have your own YouTube channel, you can also provide your created content with additional reach.

Such an “advertised post” increases the reach extremely.

The combination of organic and paid reach is unbeatable. This is because an advertised post not only reaches your community, who already know it “anyway”, but also strangers, new fans for your channel, your products and your brand.

By the way, how much does an ad on YouTube cost? How much does 1,000 impressions cost? Calculate your YouTube Ads media budget here as an example.

Did you know… organic range

Even if your YouTube channel already has 100,000 followers, you usually only reach 6-15%.

Organic reach (average): 6-15% of the community.

* Depending on the activity of the channel

Conversely, this means that 85-94% of the community has not seen the post (too much content competition on YouTube).

Example: Convincing the target group with content

The biggest advantage, however, is the precise targeting of users with advertisements, for example according to their interests or location. The basis for this is the large amount of user data that YouTube (or its parent company Google) has on its users.

Example (sports fashion, soccer shoes and running shoes):

Campaign A: People 21-27 years old, female, from Hamburg with interest(s) in soccer -> Ideal target group for sports brand

This is campaign A. Now we are launching campaign B, with the same parameters, but with the age group 17-20 years. The media (videos, some images in the video ad) then show younger people. Users feel more addressed and the click rate increases.

Campaign B: as above, age 17-20 years.

After Campaign A and B, Campaign C starts.

In the third step:

Campaign C: People who know our people (i.e. probably have similar sporting interests)

This creates brand awareness / reach, exactly in the desired target group. The individual advertisement (campaign) can therefore be precisely tailored by us to your specific target group.

Many parameters are tested:

Periods of the ads
Medium (photo, galleries, 360°, videos)
Content (example: tailored to women aged 21-27)
Text and speech

This will make your YouTube ads more and more efficient. You can then see the results in the monitoring (we’ll come to that in a moment).

It all starts with the first workshop, together with you as the customer and our social media consultant. With your knowledge of your products and our knowledge of marketing, we develop your successful YouTube advertising strategy.

Your experts for YouTube Ads:

Strategy: Behind the video ads

We could now talk a lot about creativity, best practice, references, e.g. our first Amazon documentary with an additional YouTube release, but much more important is the technical component, the strategy!

YouTube Ads: What is that?

How do YouTube Ads work? In this simplified diagram you can see the options you have with ads on YouTube. It is primarily about the overview pages (home page, search results) and the individual video page with its recommendations to the right of the video. This allows you to cleverly place your video content before playing YouTube videos or display it as a recommendation.

YouTube Ads on youtube.com

YouTube Ads in the app

Still not enough of YouTube Ads? Okay! Then we’d like to give you a few more insights into the concepts, methods and tools of a YouTube ad agency.

Content first! Content is king: second 1-5

For users, but also for YouTube’s algorithm. For YouTube videos, the first 5 seconds in particular count. After 5 seconds, users can skip the displayed video. Accordingly, it is important not only to pay attention to a storyline, as with normal video marketing, but also to place the key messages very early on.

Ideally, we place well-considered, small “lures” right at the beginning that attract the user’s attention.

You may already be familiar with the technical term clickbait in online marketing.

Quick attention and the desire for more – that is the aim of this tool.

For example, in the food industry, this could be a simple sentence like:

“There’s no way that will work! (Short pause for breath) I thought to myself. And then … 12 kilograms in 4 weeks. 12 kilograms. unbelievable! Have you heard of this little can? “

First the small bait, the absolutely negative statement and then the big success, the typical hero story – in 5 seconds. Of course, including the core message, right at the beginning.

Testing content on target groups: optimization

Another key tool from a technical perspective is A/B testing. Here, different videos are tested against each other.

If we stay with the example that you have already seen (clickbait), these could be different introductions, spoken by VoiceOver. For example, the factor “kilos” and the period of weight loss could be tested.

When do people click the most?

3 kilograms in 1 week: 3.1%
6 kilograms in 2 weeks: 4.7%
9 kilograms in 3 weeks: 3.8%
12 kilograms in 4 weeks: 4.1%

So we see that 6 kilograms in 2 weeks has the greatest success, with a +0.6% gap. On 10,000 views, directly 600 clicks more.

The same example can of course be applied to the automotive industry.

Car model X with 70 hp
Car model Y with 92 hp
Car model Z with 135 hp

Click figures are of course not everything, more on this in the reporting (conversion rate). The second step is of course more important: When are the most sales made?

Which form of communication ensures the greatest success within the target group? This is how A/B testing works with YouTube ads.

Dark posts: Especially for advertisements

You don’t have to publish hundreds of videos on your channel to do this. That’s why we’d like to quickly introduce a third tool, so-called “dark posts”. Dark posts are unpublished YouTube posts that can only be seen by your advertising manager and the target group that receives your ad.

This is how the technical system behind YouTube Ads works and it is therefore worthwhile using an experienced partner, i.e. a good YouTube agency. If you have any questions, you can find our contacts here.

Get to know us!

Place YouTube Ads: Website and app

Advertising before videos (app)
Banner under video (app)
Video recommendation below the video (app)
Advertising before videos (website)
Video recommendation on homepage (website)

Advertising before videos (app)

Banner under video (app)

Video recommendation below the video (website)

Advertising before videos (website)

For example, directly as a (minimum) 5-second teaser, in front of other relevant videos (topic) or directly in front of your competition.

Video recommendation on homepage (website)

Alternatively, as a “recommendation”, next to the user’s current video:

Reporting and analytics: monitoring

Creativity, system, strategy, ultimately the actions must also be measured and their success assessed. This all happens in monitoring. Tip! As a customer, you will regularly receive a brief analysis and a detailed, comprehensive report from us. So you always have an overview of all the figures.

However, it is not many long tables that are decisive, but a few key figures.

KPIs (performance targets) include:

CPM (costs for 1,000 ads)
CPC (cost per click)
Conversion rate (goals achieved)
LAC (cost per customer)
Engagement rate (interaction)
Mentions (marking)
Impressions (page views)
…

KPIs for YouTube advertising

Depending on the social media strategy, general advertising strategy, the goals differ with the corresponding key figures. Social media monitoring looks at various key performance indicators(KPI, performance targets) on YouTube. Here are a few of the most important examples and technical terms.

For most people (with e-commerce but also in stationary retail), one thing counts above all: sales. The technical terms in social media marketing, conversion (achieving certain business goals), or the conversion rate for newsletter subscriptions, registration for a webinar or even your direct sales in the online store.

CPM: Costs for 1,000 ads

CPM – CPM (cost per 1,000 ads), i.e. “Costs Per Mille”, tells you how much it costs if your ad is played or displayed 1,000 times. Speaking of costs, the costs for advertisements are never the same, they differ due to many parameters. Important for the price difference, however, is for example the competition, how many competitors are also advertising on your keywords?

Calculation:

CPM = Costs / Views
0.20 Euro = 2,000 Euro / 10,000 views

CPC: Cost per click

CPC – CPC (Costs Per Click) describes the amount of costs incurred for a click on your “target” (your own YouTube channel, another YouTube video, your online store, landing pages, etc.).

Calculation:

CPC = costs / clicks
2 Euro = 2,000 Euro / 1,000 clicks

The key performance indicator (CPC) is important because reach alone (especially in the sales aspect) is of little significance.

Even more important, however, is the conversion rate and the LAC.

Conversion rate: target measurement

Conversion rate – This percentage deals with the success of YouTube ads. Quite simply calculated: If your ad has been played 100,000 times on YouTube and your goal has been achieved 2,000 times (e.g. sold), the conversion rate is 2%.

Calculation:

Conversion rate = leads / views * 100
2% = 2.000 / 100.000

LAC: Lead Acquisition Costs

LAC – LAC (Lead Acquisition Costs), i.e. the cost of closing a sale, shows the final “purchase price per customer”, simply put. The effectiveness of YouTube advertising can then be quickly measured, simply put the profit per customer in relation to the acquisition costs.

Engagement rate: Interaction

Engagement / Interaction – Engagement rate (interaction) is calculated from likes, comments, direct messages, mentions (tagging), impressions (page views) for clicks in the online store.

First conclusion: YouTube for high involvement

You can see how extensive ads on YouTube are, from strategy, to optimization in monitoring – ads on YouTube are very effective as users are highly engaged, unlike other fast consuming apps like Instagram and TikTok.

Advantages of advertising on YouTube

High user loyalty (comparison Instagram, TikTok)
Combination organic, paid for your own YouTube channel (create evergreens)
Advertising in front of competition
Direct linking possible (landing page, e-commerce)
Measurable success (analysis and tracking)

YouTube Ads Agency: Place ads

Case study and best practice

Case studies say more than 1,000 words! Here you will find a few selected customer projects:

Case Study

Do you have any questions? We will be happy to help you in a friendly and direct manner!

YouTube agency

Your agency for ads on YouTube 2026:

Full service YouTube social ad agency
Place ads on YouTube
Targeting: Addressing by age, interests, etc.
Re-targeting: Re-addressing, e.g. e-commerce
Advantages through scaling: building reach
Monitoring and optimization of advertisements
Performance marketing methodology
Experience from many cases
Contact person: Contact

If you have any questions, please give us a call!

YouTube Ads

Advertise on YouTube with smart target groups, with performance and with Social Media One.

TikTok Ads Agency: Place ads

Stephan M. Czaja — Sat, 27 Nov 2021 18:41:27 +0000

TikTok Ads

Place TikTok ads with smart target groups, with performance and with Social Media One.

TikTok Ads UGC Influencer Consulting

Place TikTok ads

TikTok Ads are successful when they are done well! But what does it take? Here are the 3 most important elements of ads that lead to more reach, leads and sales.

TikTok Ads contact person

#1 BAM! Contents

We start with creative and engaging content that sparks immediate curiosity and motivates users to keep clicking – be it for new leads, increased sales or more followers.

#2 Data-based advertisements

Through targeted targeting, we address precisely those users who are relevant to your offer. At the same time, we use re-targeting to address people who are already interested again and significantly increase the likelihood of conversion rates.

#3 A/B split testing and optimization

We conduct systematic A/B split tests with different ad variations to find out which ones work best. Based on these results, we continuously optimize and adjust our strategy to constantly increase conversion rates and unlock the full potential of your TikTok Ads.

Advertisements & UGC

The symbiosis of advertisements and user-generated content (#UGC) on TikTok is becoming increasingly relevant. UGC enables authentic stories and individual forms of expression. The integration of UGC into ads creates a credible connection between brand and audience. This subtle interaction redefines the spirit of TikTok. 🔥 #MagicOfUGC

TikTok Agency

In addition:

Visit our cases!

Cases

Do you have any questions? We are here for you!

Stephan M. Czaja, owner
Social Media One

Strategy

TikTok

We boost your TikTok marketing with smart tools and strategies 🚀 #TrafficBoost

Content

Inspire with creative content – new leads, sales and followers are waiting for a click! 💥 #TellMeMore

Data-based

Precise targeting, more success – use re-targeting for better conversion rates! 🚀 #SocialBuzz

A/B split testing

Split testing and optimization continuously increase your conversion rates! 📈 #PowerPerformance

More sales

With captivating content, data-based targeting and targeted A/B split testing for the ultimate sales boost!” 🌟 #SuccessUnleashed

Customers

Advantages

TikTok Ads

As a company, do you want to reach young target groups under the age of 30? Then TikTok Ads are an absolute must. TikTok offers a wealth of benefits to target the younger generation in a way that is often not possible on other platforms. With TikTok, one of the fastest growing social media platforms among young people, you have the perfect opportunity to connect directly with your target audience.

More advantages of TikTok Ads

The platform also allows you to expand your follower base in young age groups. With the unique opportunity to build an emotional connection with engaging content, you not only gain followers, but also create a community of young people who are passionate about your brand.

By the way, how much does an ad on TikTok cost? How much does 1,000 impressions cost? Calculate your TikTok Ads media budget here as an example.

TikTok Ads are also a powerful tool to increase leads and sales among younger audiences. The ability to use targeted targeting and re-targeting allows you to reach those who can benefit most from your offer. By presenting creative ads that fit into the world of young people, you will pique their curiosity and encourage them to engage with your business more.

Ready to get started on TikTok? Get in touch with us!

#1 Captivating content

We know that the key to successful TikTok Ads is to capture and hold the attention of viewers. Our ads start with engaging and surprising content that immediately appeals to users. We focus on creativity – be it through eye-catching visual elements, unexpected twists or entertaining storytelling aspects. Such content arouses interest and encourages our users to keep watching. This significantly increases the chances of higher conversion rates.

Captivating content: Hold attention
Creativity and surprise: visual, surprising
Interest and engagement: more conversions

#2 Targeting and re-targeting

We use data-based targeting in our TikTok Ads to specifically address the right target group. With TikTok’s precise targeting options, we aim our ads specifically at people who match our offer demographically, behaviorally or based on their interests. We recognize the importance of re-targeting: by using data from previous interactions, we re-engage with people who have already shown interest. Our targeted approach increases the relevance of our ads and increases the likelihood of conversions.

Precise targeting: addressing the right target group
Detailed targets: Demographic, behavior, interests
Re-targeting: retargeting, higher relevance, conversions

#3 A/B split testing

We attach great importance to a continuous optimization process in order to continuously increase the performance of your TikTok Ads. We regularly run A/B split tests where we test different variations of your ads – be it the text, the image, the music or the call-to-action. We carefully analyze the results to identify the variations that achieve the best results and optimize your ads accordingly. Through this systematic adjustment, supported by authentic data, we achieve a sustainable increase in conversion rates.

Optimize A/B tests: Continuous improvement
Test variants: text, image, music, CTA
Use best results:** Increase conversion rates

TikTok Ads

Place TikTok ads with smart target groups, with performance and with Social Media One.

Instagram Ads agency: place ads

Stephan M. Czaja — Sat, 30 Oct 2021 18:41:31 +0000

Instagram Ads

Create Instagram ads with smart target groups, for brand and store, with performance and with Social Media One.

Balenciaga x Off-White3D Creative5+ BTS Videos

Balenciaga

+15% Eng.2M+ ViewsTikTok Viral

Syoss

500K+ Likes10M+ Views100% Target

Bionade

+20% Reach1M+ Views+15% Eng.

Catrice

+30% Reach5M+ ViewsTop Creator

Schwarzkopf

3M+ Views+25% Eng.Viral UGC

Purelei

Instagram Ads: place advertisements

Instagram advertising – You want people on Instagram? Then Instagram is the easiest and fastest way to get attention! Learn insights from our Instagram agency, with information on Insta Ads, the strategy behind the ads, the different ad formats, costs and key performanceindicators (KPI). Social ads on Instagram, briefly explained for beginners and options for expanding existing Instagram channels with numerous cases from various industries.

Questions? Talk to us or write to our Instgram Ad experts: Contact

Without ads, you only reach 2% – 5% of your followers! Instagram Ads ensure that you can expand your reach faster.

Stephan M. Czaja, owner
CXMXO Group

Your agency for ads on Instagram 2026:

Full service Instagram social ad agency
Place ads on Instagram
Targeting: Addressing by age, interests, etc.
Re-targeting: Re-addressing, e.g. e-commerce
Advantages through scaling: building reach
Monitoring and optimization of advertisements
Performance marketing methodology
Experience from many cases

Instagram Ads agency: place ads

Instagram performance marketing

Advantage Instagram – Instagram reaches a solvent target group, currently around 20 to 35 years old, young and middle-aged people. A perfect target group for pretty much everything! Travel from hotels to cruises, furnishings, cars, insurance, the big question is, how do you get a wide reach for your ideas?

Organic and paid reach are unbeatable in combination.

Because the fact is, no matter how “good” your content is, you are subject to certain algorithm limits. On the one hand, your company channel is in competition with millions of private channels that are constantly publishing new content, even at night and at weekends, completely free of charge. On the other hand: Instagram lives from the sale of reach.

More precisely, advertising. A real disadvantage. But also a big advantage if done right! Because you can use user data (age, place of residence, interests, …) for your advertisements.

Even if your Instagram channel already has 100,000 followers, you usually only reach 3-8%.

Organic reach (average): 3-8% of the community.

* Depending on the activity of the channel

Conversely, this means that 92-97% of the community did not see the post (too much content competition on Instagram).

Booster! Advertised posts for + X reach

The ideal mix is therefore a combination of organic reach and paid reach. This means that good content is additionally promoted and thus reaches more users on Instagram.

Such a promoted post (Boost) reaches 1) a large part of your community and 2) even more real, additional users in TikTok. People who may have already been in contact with your brand, but also people who have never been in contact with your brand. This is how you can build your community! Or use the reach and sell directly in the online store. It’s up to you!

Advertising placement on Instagram: Simplified

Ads in the Instagram feed or as an Instagram Story. Tip! Also in conjunction with social selling and your Instagram store.

Your experts for Instagram advertising:

Instagram Ad Strategy: Why an agency?

The A&O in goal setting:

Qualitative and quantitative reach
Conversion (deals)

The “what” is defined: Objectives. The next question, how is it possible to achieve these goals? Here we come to the Instagram ad strategy.

Reach alone does not guarantee conversion (sales, etc.)

How do Instagram Ads work? There are posts and there are “promoted posts”. An advertised post is provided with media budget X and you get reach Y in return.

The more efficient the strategy, the more profit

But …. if it’s “only” about reach, you could also advertise like you used to, with posters or flyer distribution. What Instagram is all about (the big advantage):

Targeting = reaching users according to interests, age, etc.

So if you combine 1) reach and 2) targeting, you have extremely low wastage. Even better, well-performing campaigns (individual ads) can be given more budget and thus benefit from scaling effects.

Advertised posts: Targeting with user data

To make ads or individual campaigns (specific ads for specific target groups) even more effective, Instagram (or meta) uses user data that it has about its users. Very simple parameters are, for example, place of residence, age or interests. Of course, Instagram knows a great deal about its users, after all, data is collected and collated! Day and night. Naturally DSVGO compliant.

By the way, how much does an ad on Instagram cost? How much does 1,000 impressions cost? Calculate your Instagram Ads media budget here as an example.

With such advertised contributions, new ideas can reach millions of people overnight.

Content first: competition and attention

But as I said, reach isn’t everything, once you’ve reached a person, it’s all about attention and quick persuasion. After all, the next video from your favorite influencer or friend is just a single swipe away.

Content first! Content is king. For users, but also for Instagram’s algorithm. As you may see for yourself every day on Instagram, there are hundreds of possibilities in content creation, from animated gifs created in the agency to extensive photo shoots or even entire documentaries, e.g. for YouTube (with Amazon Music).

Whether it’s eye-catching photo production, video production or creative output in texts, you can only catch users with the right “bait”. In terms of strategy development and production, this is about videos and photos, but also descriptions, the use of emoji, text in images or videos.

Attention in seconds: Example clickbait

Speaking of bait, have you ever heard of “clickbait”? In simple terms, it’s about generating attention quickly through lurid headlines. Clickbait attracts attention with just a few words. For example:

“This product has changed lives!” (holding a product) – many users now want to know what it’s all about
“Awesome! 14kg in 2 weeks with …..” – with what? More users are already clicking on the advertised post

With such small tools, the click rate is of course extremely increased. Especially in relation to boring image and video descriptions.

Optimization: Example A/B tests

Another tool that brings many advantages: Optimization of advertisements. Another simple example for you: You advertise a photo (e.g. a product from an online store) and after months you wonder why the sales figures are not right. The first questions:

Have you ever tested a different product photo?
Have you ever tested a video?
Have you ever played the ad only to a certain age group?
Have you tested female and male target groups against each other?
…

This is how we get into optimization and A/B testing.

A/B test to increase efficiency

A/B tests contribute to the continuous optimization of advertisements. This is because parameters are constantly changing and content becomes “known”. To ensure that advertising always remains attractive and efficient, different media content on Instagram is tested against each other, as are different target groups, times and other parameters.

A/B tests therefore compare parameters to increase efficiency.

For example:

Compare target groups
- Age groups
- Interests
- Places such as place of residence, whereabouts, frequent places, …
- …
Compare media content

Photo
Galleries
Videos such as short videos to documentaries

Testing emotions

Visual mood
Clickbait
…

Compare texts

In-Photo, In-Video
Descriptions
Emojis
…

Compare periods

There are so many testing possibilities within the target group alone, just think of the combination of age, place of residence and interest.

In case you’re wondering, do I have to post hundreds of photos and videos on my Instagram channel? No, so-called dark posts do this job. These special media and posts are only visible to the target group of the ad. They are not published on your own Instagram channel.

Local ads to global campaign

Simply put, ideal for you! Even for an insurance brokerage office (which would otherwise not be trusted with Insta Ads), with a local connection, within a radius of 1, 2 kilometers in the district, such information and methods can be used perfectly for ads.

You can reach families (e.g. via the interest “first baby”), but you can also narrow down age and place of residence. A target group could be set up accordingly:

Age: 20 to 26 years
Place of residence: Hamburg
Interests: Babies, first baby

Here we come straight back to the beginning, the possibilities are so diverse, media budgets are quickly burnt up. Accordingly, it is important to achieve the right mix of optimization and performance. In the end, only the most effective ads remain.

And already, the sales deals through ads on Instagram are right.

Strategy, reach, content and optimization are followed by monitoring to measure the results of the individual campaigns.

Reporting and analytics: monitoring

Social media monitoring looks at various key performance indicators (KPIs, performance targets). Ultimately, however, it is always about conversion (achieving certain business goals [followers to sales in the store]), or the conversion rate in %. Added to this are CPM (cost per 1,000 ads) and CPC (cost per click).

These and other key figures are also important for the efficiency of your Instagram advertising.

KPIs (performance targets) for Instagram include:

Conversion rate (goals achieved)
Engagement rate (interaction)
Mentions (marking)
Impressions (page views)
CPM (cost per 1,000 ads)
CPC (cost per click).

Our social media consultants will keep you up to date at all times.

Tracking in e-commerce: tracking sales

Targets can even be “linked” to your e-commerce(pixels) so that all results can be tracked exactly. Yet another advantage!

The pixel, more precisely Facebook Pixel, which you have installed on your website or in your online store, allows you to register visitors if they are also users of the Instagram app. Accordingly, you can send ads extremely accurately, even to individual people who have already visited your store via an Instagram ad.

Embed pixels in e-commerce (landing pages, etc.)
Track sellers (including those who have started)

Abandoned sale in the shopping cart: example of re-targeting

Let’s say someone has looked at a Prada bag in the online store, even put it in the shopping cart, but then abandoned it. This individual user can now be approached again with exactly the same Prada bag. Thanks to an ad, directly in the Instagram app feed.

Again, just one of the advantages!

Technical term: Re-targeting – addressing users individually, specifically with content, again > Increase sales rate

But other key figures such as the engagement rate(interaction) in likes, comments or direct messages, mentions (tagging), impressions (page views) for clicks in the online store are also among the typical KPIs that are important for advertisements on Instagram.

Get to know us!

Examples, possibilities, costs for Instagram

How much does it cost to advertise on Instagram?

Key figures such as CPM (cost per 1000 views) are decisive. However, the CPC (cost per click), which you have already learned about in monitoring, is also important. When it comes to reach and brand awareness, many people use the simple formula:

For how much money do I get what range?

However, this price is never the same. There are various parameters, a major one being the competition. The more competitors place ads on a certain topic, the more expensive the advertising space becomes. The more is earned, the more is paid. Accordingly, click prices vary from a few cents to double-digit amounts in euros.

As a rule, however, click prices range between ~ 0.20 euros and 20 euros (purely in terms of media budget), to put it very simply. At the same time, a click price is not always what matters. Especially when it comes to brand awareness.

The range between beauty products, luxury travel, electric cars and insurance is huge

It is best to seek advice directly before you waste a lot of energy, time and media budget.

Speaking of which, do you know why many companies ask? “We’ve been doing Instagram ourselves so far, but there’s been no success” – a shame when large sums of money have already been invested.

Media budget: costs but no conversion?

A huge advantage: in theory, anyone can advertise on Instagram. All you need is an Instagram account and a corresponding Facebook account. But where there is light, there is also shadow.

Risk: Making ads yourself

The barrier to running ads on Instagram is so low that you can easily and quickly spend money on ads. Everything looks easy, but after a few weeks or months, many ad projects are canceled if the performance is not right.

This is where you quickly realize that the work has to be done by a professional.

Functions, A/B testing, pixels and targeting

The possibilities for advertising on Instagram are so diverse that I can burn through a lot of media budget very quickly. In addition, new features are constantly being added and even new social networks to which young target groups are migrating, such as Twitch (gaming focus) or TitTok (general).

In particular, targeted reach building, using the methods you are about to learn, is so important for a successful strategy – which pays off at the end of the month (costs for acquisition, in relation to profit per customer).

Save time and money with our Instagram agency:

Place Instagram Ads

Advertisement as Instagram Story
Ads in the Instagram feed

Advertisement as Instagram Story

Use the whole screen on your smartphone (Stories):

Ads in the Instagram feed

Or in the feed of Instagram users:

Instagram Ads agency: place ads

Case study and best practice

Case studies say more than 1,000 words! Here you will find a few selected customer projects:

Case Study

Do you have any questions? We will be happy to help you in a friendly and direct manner!

Instagram advertising agency

Your agency for ads on Instagram 2026:

Full service Instagram social ad agency
Place ads on Instagram
Targeting: Addressing by age, interests, etc.
Re-targeting: Re-addressing, e.g. e-commerce
Advantages through scaling: building reach
Monitoring and optimization of advertisements
Performance marketing methodology
Experience from many cases
Contact person: Contact

If you have any questions, please give us a call!

Instagram marketing agency

Get the most out of your profile with our Instagram agency. From content planning to community interaction – we maximize your results and help you use Instagram successfully for your business.”

Instagram⚡ Contact

Facebook Ads Agency: Place ads

Laura — Mon, 02 Dec 2019 18:04:37 +0000

Facebook Ads

Place ads on Facebook with smart target groups, with performance and with Social Media One.

Facebook Ads: Place ads

Facebook advertising – Over 3 billion users, a wealth of data for your social media marketing! Not for younger target groups, but for older target groups with sufficient earnings and equity. Ideal for industries such as tourism, real estate or even food. The question is: How do Facebook Ads work? Learn the first insights from our Facebook agency on the topic of ads, the strategy behind the ads, the various ad formats, costs and KPIs (key performance indicators) on Facebook. This brings you several advantages, because you can also control ads on Instagram or Whatsapp Messanger via Facebook or the parent company meta. Many possibilities for your social marketing.

Questions? Talk to us or write to our Facebook Ad experts: Contact

Without ads, you only reach 1% – 3% of your followers! Facebook Ads ensure that you can expand your reach more quickly.

Stephan M. Czaja, owner
CXMXO Group

Your agency for ads on Facebook 2026:

Full service Facebook social ad agency
Place ads on Facebook
Targeting: Addressing by age, interests, etc.
Re-targeting: Re-addressing, e.g. e-commerce
Advantages through scaling: building reach
Monitoring and optimization of advertisements
Performance marketing methodology
Experience from many cases

Facebook Ads Agency: Place ads

Facebook Performance Marketing

Social ads on Facebook – advantages of the largest network / largest target group: Facebook is now the largest social network in the world, with over 3 billion registered users. A huge platform for new, but also well-known ideas and products.

It all starts in the workshop and with the first analysis.

Strategy development Facebook Ads

Strategy development process for Facebook Ads:

Analysis of actual / target; set-up of advertising account if necessary
Facebook Ads Strategy
Concept, design and implementation
Set up a campaign structure
Tests, learnings and continuous optimization
Reporting and feedback

Controllable, measurable: advantages

Advantage of user data (targeting) – Another major advantage of Facebook is the extremely large pool of data that you can use for targeted advertisements to individual user groups (strategy). The better individual advertisements (campaigns) are tailored to individual target groups, the more effective the effect (targeting).

Recipe for success for tens of thousands of companies – This is precisely the recipe for success that makes Facebook one of the marketing and sales channels for the majority of companies.

Never before have you been able to reach people (anywhere, anytime) so easily!

Segmentation advantage – you can play ads to people in small villages that show “rural” media, while people in the big city see a completely different ad, with lots of concrete and “urban life”. Younger people, older people, men, women, all these different target groups can be segmented.

We are already providing support for our customers:

over 100,000 Euro Facebook Adspend per month

Advantages of Facebook ads at a glance:

Largest network / largest target group
Use user data (targeting)
Best practice from tens of thousands of companies
Segmentation of target groups
…

Advertisement example: Infographic

Facebook ads can appear in various forms. On the facebook.com website, in the Facebook app, even in Facebook Messenger, you can use them for sales targets as well as employee recruitment. As a rule, however, ads focus on these areas.

Shown here for you simply and schematically in an infographic!

Facebook Ads in the app

Facebook Ads on facebook.com

Start now with Facebook Ads:

Facebook Ad Agency: Strategy

Let’s summarize once again:

The big advantage of Facebook Ads is the extremely precise display of individual ads to individual target groups.

Example: Advertise iPhone 13 users only

An example (target group iPhone 13 users):

Let’s say you only want a very affluent target group. One trick: “The latest iPhone model”. In other words, only Facebook users with iPhone 13 (relatively expensive in comparison), i.e. only a specific model, the iPhone 13. Probably more affluent than users with iPhone 8, iPhone 9 or iPhone 10 or other brands.

advertising in a targeted manner:

Cell phone
IPhone
Model: 13

Facebook formula: 3 steps to a strategy

A good Facebook advertising strategy that sells products therefore requires 1) the segmentation of target groups, 2) the individual campaigns/media and 3) the right qualitative, quantitative reach.

Good Facebook ad strategy means: Your products

Segmentation of target groups
Segmentation of campaigns / media
Qualitative, quantitative reach

This mix guarantees performance.

Media budget

This is exactly what a good Facebook advertising agency is for, selection! If you think through all the parameters, play out ads on the website, in the app or in Messenger, to different smartphone manufacturers, model types, women, men, age groups, interests…

Many possibilities, many sources of error – experience makes the difference!

You can quickly burn through a lot of media budget here! A good and experienced Facebook agency ensures that budgets are used efficiently. Individual campaigns are constantly optimized so that the key performance indicators (KPI) become more and more efficient!

Advertising on Facebook is made easy by the parent company meta. Simply enter your credit card details and you’re ready to go! Why? Because a lot of money can be earned quickly. The more precisely an advertisement is sent out, the better the key figures will be, which you will now get to know. The better the key figures, the better the ratio of acquisition costs and profit per customer, if we stay in the sales aspect.

Do you have any questions? We have answers!

How do Facebook Ads work? Insights

Here is a brief insight into the technical possibilities that we use for you as a Facebook agency. 3 small examples.

Content first! Content is king. For users, but also for Facebook’s algorithm. Nothing works without good content, which is why we do “more than just” posts, we focus on performance.

Just one example, apart from the 85% regular ads

Clickbaiting: Attention in 1 second

For example through clickbait, for quick attention and the desire for more, that is the aim of this tool.

Content must activate users directly, because you only have a fraction of a second to generate attention. Your competition is just a swipe away.

A very simple example would be a Facebook video that is displayed to users as an ad. Tip! Always with voice and text if the sound is deactivated. The beginning:

Do you already know this?

We haven’t created a lurid headline yet, but we’ve got the user’s attention, “do I know what”? The rate immediately jumps up, regardless of whether the average time a user watches the advertising video or clicks on it. But clickbait is even more blatant.

This thing here has changed my life!

A certain percentage of users now also become aware of “what has changed their lives”? They already want to know more and you have X more viewing time and clicks.

Or also:

8 points that changed my life. Number 7 was intense!

Such headlines activate more users and attract attention. The more efficient the ad, the better the performance, the more goals you achieve with your Facebook ads.

At the same time, you can see that there are many ways to target users with ads. That’s why they are all tested against each other! Here we come to. Two of our little Facebook Ad Insights.

Split testing: campaign optimization (e-car example)

Simply explained, split testing or A/B tests play different ad formats against each other.

Using a key figure such as the click rate, the different ads (but also target groups, etc.) can be compared with each other.

Display A – 5.6%
Display B – 5.9%
Display C – 3.6%
…

Ads are tested, but also target groups. Ad A / B / C for men, for women, for a certain age.

Ad A / Men – 6.2%
Ad A / Women – 6.9%
Ad B / Men – 7.3%
…

Cell phone models, as described above, landing page colors and much more are also tested.

Ad A / Men / iPhone 13
Display A / Men / iPhone 12
Display A / Men / iPhone 11
…

Interests are also possible, let’s say for an e-car manufacturer:

Display A / Men / iPhone 13 / Interest “Tesla”
Ad A / Men / iPhone 13 / Interest “Nio”

We continue with media:

Ad A / Men / iPhone 13 / Interest “Tesla” / Photo Ad
Ad A / Men / iPhone 13 / Interest “Tesla” / Video-Ad

And so on…

Good performance is given more media budget, less good performance is changed or eliminated. In this way, the individual advertisements (campaigns) become ever more efficient and the key figures ever better.

KPIs for Facebook advertising

Depending on the social media strategy, general advertising strategy, the goals differ with the corresponding key figures. Social media monitoring looks at various key performance indicators(KPI, performance targets) on Facebook. Here are a few of the most important examples and technical terms.

For many (with an online store but also in stationary retail), one thing counts above all: sales. The technical terms in social media marketing, conversion (achieving certain business goals), or the conversion rate for newsletter subscriptions, registration for a webinar or even your direct sales in the online store.

CPM: Costs for 1,000 ads

Calculation:

CPM = Costs / Views
0.20 Euro = 2,000 Euro / 10,000 views

CPC: Cost per click

CPC – CPC (Costs Per Click) describes the amount of costs incurred for a click on your “target” (your own Facebook channel, your Facebook store, job ads on Facebook, your online store, landing pages, etc.).

Calculation:

CPC = costs / clicks
2 Euro = 2,000 Euro / 1,000 clicks

The key performance indicator (CPC) is important because reach alone (especially in the sales aspect) is of little significance.

Even more important, however, is the conversion rate and the LAC.

Conversion rate: target measurement

Conversion rate – This percentage deals with the success of Facebook ads. Calculated very simply: If your ad was played 100,000 times on Facebook and your goal was achieved 2,000 times (e.g. sold), the conversion rate is 2%.

Calculation:

Conversion rate = leads / views * 100
2% = 2.000 / 100.000

LAC: Lead Acquisition Costs

LAC – LAC (Lead Acquisition Costs), i.e. the cost of closing a sale, shows the final “purchase price per customer”, simply put. The effectiveness of Facebook advertising can then be quickly measured, simply put the profit per customer in relation to the acquisition costs.

Engagement rate: Interaction

Engagement / Interaction – Engagement rate (interaction) is calculated through likes, comments, direct messages, mentions (tagging), impressions (page views) for clicks in the online store.

Place Facebook Ads: Website and app

Ad in the Facebook feed (app)
Ad as Facebook Story (app)
Ad as a post in the Facebook feed (website)
Advertisement as recommendation in sidebar (website)

Ad in the Facebook feed (app)

Ad as Facebook Story (app)

Ad as a post in the Facebook feed (website)

Advertisement as recommendation in sidebar (website)

Facebook Ads Agency: Place ads

Case study and best practice

Case studies say more than 1,000 words! Here you will find a few selected customer projects:

Case Study

Do you have any questions? We are happy to help you in a friendly and direct way!

Facebook advertising agency

Your agency for ads on Facebook 2026:

Full service Facebook social ad agency
Place ads on Facebook
Targeting: Addressing by age, interests, etc.
Re-targeting: Re-addressing, e.g. e-commerce
Advantages through scaling: building reach
Monitoring and optimization of advertisements
Performance marketing methodology
Experience from many cases
Contact person: Contact

If you have any questions, please give us a call!

Facebook Ads

Place ads on Facebook with smart target groups, with performance and with Social Media One.