Social monitoring searches social media for company-related information and user profiles. To do this, companies create keyword lists for searching the social web. The aim is to give companies a constant overview of current topics, opinions, influencers, etc., in connection with their own company, its products and services or competitors. In addition, social listening builds […]
Social engagement refers to interactions between social media users and content on social media channels. What these interactions look like depends on the social media platform. Example: Interaction options by platform Here you can see examples of interaction possibilities depending on the platform: Instagram: Likes, comments, saves and replies Facebook: Likes, comments, reactions, clicks, shares […]
How do you win new customers today without having to sell directly? The answer is: content marketing. With valuable, well-planned content, you can reach your target group exactly when they are looking for solutions – not just when you place an advertisement. Today I’ll show you how to systematically build reach, create trust and develop […]
Direct traffic means the number of direct website hits. In other words, how many people entered your company’s URL and did not come to your website via a link. This indicates that these visitors already knew your company. Methods for traffic generation Here you can see methods to generate traffic: Search engine optimization Use social […]
Clickbait is the use of headlines and other design elements to entice Internet users to click on your online posts. The term is of English origin and literally means “clickbait.” Although clickbait is widely criticized by traditional media, there are many examples of successful business models based on clickbait. In marketing, clickbait can be used […]
Conversion rate, also called conversion rate, is a metric in online marketing and represents the ratio between the number of visitors to your website and the number of transactions defined as conversions. The term “conversion” generally refers to a completion or user action, but previously defined and achieved goals can also be counted as conversions. […]
Social listening means tracking trends and conversations about your brand and industry. It’s how you find out what your customers think of you. These are valuable insights to optimize marketing strategies and decisions and shape future campaigns. Social Listening vs. Social Monitoring Social listening shows why something is said and social monitoring provides information about […]
After targeting, comes re-targeting, an important term in online marketing. In this process, Internet users visit your website or click on your product and are targeted with targeted advertising while surfing the web. Advertisers want to use this reminder feature to increase website conversions. Types of re-targeting ads These are the three types of re-targeting […]
You hear the term opt-in mainly in the context of email marketing and email funnels. Opt-in means that a user signs up for an email list. Typically on a website or in an online store. In Europe, there is also the double opt-in as a requirement. This means that users must confirm that they have […]
Cross-sell – Cross-selling is the selling of related or complementary products or services based on the products the customer has already purchased (or in which he or she is interested). Cross-sell: Application in marketing Cross-selling is used in many areas to sell more. For example, you probably know the “similar products” in online stores, which […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.