Here you will learn quickly and simply what a paywall is, how it works and why it is used by many online publishers and media companies. We explain the different types of paywalls, their advantages and disadvantages and show you how this model compares to other monetization strategies such as subscriptions, pay-per-view (PPV) or advertising […]
Learn here in brief what pay-per-view (PPV) is, how it works and why it is particularly suitable for certain content. We highlight the advantages and disadvantages of PPV compared to subscription, on-demand and paywall models and use a sample calculation to show you how the costs can compare. This will help you decide whether PPV […]
Create an OnlyFans channel – OnlyFans offers a unique way to monetize content and build a close-knit community. For anyone looking to start their own OnlyFans channel, this guide provides a step-by-step overview of how to get started successfully and build a loyal following. Step 1: Register and create a profile The first step is […]
Bidding strategies – In online marketing, choosing the right bidding strategy is crucial to the success of a campaign. Bidding strategies determine how much you pay for clicks, impressions or conversions in your advertising campaigns and can have a significant impact on your return on investment (ROI). Today we’ll take a closer look at bidding […]
TikTok ads are extremely popular at the moment: the short video platform takes first place in all app download charts and recently even overtook Instagram as the fastest growing social media platform of all time. What many marketers don’t realize is that advertising on TikTok can still be very cost-effective despite its popularity. Compared to […]
TikTok is currently the talk of the town: The short video platform is number 1 in all app download charts and has only recently replaced Instagram as the fastest growing social media platform of all time. What many marketers do not yet know: Advertising on TikTok can still be placed very cheaply. Compared to the […]
TikTok agency benefits – More and more companies and brands are relying on the popular social media platform TikTok to reach their target group. And for good reason, as TikTok now has over 1 billion monthly active users worldwide. But how does advertising on T ikTok actually work? Due to the lack of experience many […]
Influencer marketing on Instagram has become one of the most effective methods of presenting products, services and brands to a wide audience. The question that often arises is: How do you calculate the price of an Instagram post? Here are some important steps and considerations: 1. identify the right influencers Whether Instagram or TikTok, before […]
Successful YouTube marketing: From the idea to the strategy – What is there to consider? “The YouTube Roadmap” is your company’s guide to success in the age of online video marketing. We invite you to join us from start to finish as we move from inspiring workshops to developing a clear and effective YouTube strategy. […]
In Germany, more and more companies and brands are using the popular social media platform TikTok to reach their target audience. For good reason: the number of monthly active TikTok users in Germany is more than 19.5 million. But how exactly does advertising on this platform work? Many advertisers have difficulties in doing so due […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.