Social media advertising costs: calculator, prices, reach – TikTok, Instagram, YouTube & Co.
Social media advertising – Want to know how much social media ads really cost? Use our free calculators to find out what budgets you need to plan for and what reach your campaigns can achieve. Whether Instagram, TikTok or YouTube – calculate your ad costs quickly and easily online. This allows you to plan your advertising more efficiently and reach your target group with the right budget. More reach, leads, sales? Back to overview: Marketing calculator.
Advertising costs at a glance

Coded with ♡ von Stephan
The cost of social media advertising depends on many factors – platform, target group, competition and ad format. With our calculators, you can realistically calculate your campaigns and immediately see how much reach you can achieve with your budget.
- Instagram Ads Calculator
- TikTok Ads Calculator
- YouTube Ads Calculator
- Facebook Ads Calculator
- LinkedIn Ads Calculator
- Pinterest Ads Calculator
- Snapchat Ads Calculator
- X Ads Calculator
- Tinder Ads Calculator
Do you need support with your campaigns? Learn more about our social ads agency here.
Instagram Ads
Instagram is one of the strongest platforms for visual marketing. Ads appear in the feed, in Stories or in the Explore area. Use the calculator to determine the costs and reach of your campaign.
- High visibility through visual formats
- Particularly strong for lifestyle and brand advertising
- Instagram Ads Calculator
TikTok Ads
TikTok is the platform with the greatest viral potential. You can reach Gen Z and millennials in particular with creative short videos. The calculator shows you the realistic costs of your campaign.
- Perfect for young target groups
- High virality through short videos
- TikTok Ads Calculator
YouTube Ads
YouTube is perfect for moving image marketing. Ads can be placed before, during or after videos. Use the calculator to plan your budget precisely.
- High reach through video formats
- Ideal for branding and product presentations
- YouTube Ads Calculator
Facebook Ads
Facebook offers a wide range of ad formats – from single images to videos and carousels. Use the calculator to calculate your reach and costs.
- Diverse advertising formats
- High reach in various target groups
- Facebook Ads Calculator
LinkedIn Ads
LinkedIn is the leader in B2B marketing. You can use ads to reach specialists and managers in their professional environment.
- Targeted approach in B2B
- Particularly valuable for lead generation
- LinkedIn Ads Calculator
Pinterest Ads
Pinterest is the platform for inspiration. Ads appear where users are actively searching for ideas. Use the calculator to calculate the cost of your pins.
- Strong for interior, lifestyle and fashion
- Visual marketing with high relevance
- Pinterest Ads Calculator
Snapchat Ads
Snapchat is ideal for a young target group between the ages of 13 and 30. You can use the calculator to determine the costs of your Snap Ads.
- Young target group with high activity levels
- Interactive ad formats
- Snapchat Ads Calculator
X Ads
Platform X (formerly Twitter) is ideal for reaching opinion leaders and communities directly. Use the calculator to plan your budget realistically.
- Particularly strong for news and trends
- Targeted approach in real time
- X Ads Calculator
Tinder Ads
Tinder offers an unusual advertising environment with a high level of attention. With creative placements, you can reach a young, active target group here.
- Creative approach through swipe mechanism
- High interaction through special placement
- Tinder Ads Calculator
The actual costs depend on the competition, target group targeting and ad format. Our calculators give you a transparent basis for your media planning. This way you avoid surprises and use your budget effectively.
- Realistic budget planning
- Range forecasts for all platforms
- Calculate free of charge and immediately online
Marketing calculator online: All tools
Looking for free marketing tools? We’ve collected them all for you! You can calculate the most important KPIs for your marketing such as CPC, CR or ROI directly online. We also have social media ad calculators for budget and reach, including for TikTok, Instagram and YouTube. Search engine and display ads calculators are also included, such as for Google Search, Google Display or Microsoft Bing. With the right bidding strategies, you can work wonders in online marketing. Start now and optimize your campaigns online for free!