Landing Page – Collecting leads for sales, email funnel and sales marketing can hardly be done with a method as targeted and simple as with an optimized landing page. Have you heard of the term “landing page” for the first time? Here is a brief insight into the use of such landing pages in online marketing / cross-media marketing.
A landing page is a specially designed web page that users visit after clicking on an online advertisement. It is usually used to draw users’ attention to certain actions and get them to perform a specific action, such as filling out a form or clicking a buy button. Landing pages are often used as part of online marketing campaigns to convert users, i.e. turn them into customers or leads. They can also be used as part of cross-media campaigns, for example by advertising them in classic print ads or TV commercials.
Home Page / Landing Page: Difference
A homepage is usually the main page of a website and serves as the entry page for users. It usually provides an overview of the company or brand and links to other pages on the site.
A landing page, on the other hand, is a specially designed web page that users visit after clicking on an online advertisement. It is usually used to draw users’ attention to certain actions and get them to perform a specific action, such as filling out a form or clicking a buy button. Landing pages are often used as part of online marketing campaigns to convert users, i.e. turn them into customers or leads.
Unlike a homepage, which usually provides a general overview of the company or brand, a landing page is focused on a specific goal and is designed to get users to take a specific action.
What makes a landing page?
A landing page should be tailored to the user’s goals and needs and offer them a clear benefit. It should therefore contain the following elements:
A clear headline that clarifies the offer or benefit of the product or service
A call-to-action button that prompts users to take a specific action (e.g., “Buy Now,” “Sign Up,” “Learn More”)
A form where users can leave their contact information to get more information or request a quote
A connection to the company’s social networks to increase brand awareness and provide an opportunity for users to share the landing page
An overview of the offer or service that is tailored to the needs of the users
Testimonials from satisfied customers that strengthen trust in the company or brand
A mobile responsive design so that the landing page displays well on mobile devices
There are many more elements that a landing page can contain, and the choice depends on the goals and target audience of a campaign.
Landing Page in Email Funnel Marketing
So to collect leads, a landing page is a powerful tool. In the process, the landing page always stands between 1) advertising and 3) the lead (entry in the email list).
Social Ad, Landing Page, Email Marketing: Crossmedia
Cross-media marketing – Cross-media marketing spreads a marketing message via online advertising, e-mail marketing, SMS and messenger services, out-of-home advertising, events, sponsoring, in-store marketing, radio, TV or even print media. Depending on size and scale, this has the great advantage of directly advertising to target groups in an all-encompassing way, rather than through a single channel and with one agency at a time. Learn more about the strategy here:
4.9 / 5.0