Keywords: Success with the right keywords

Keywords are key words that describe your website on the one hand and users enter in search engines on the other hand. These words should be used several times on the website on subpages in order to be found by search engines in the best possible way. A keyword analysis can help to use the optimal words that users use for their search. Keywords are elementary for online marketing and search engine optimization.

Types keywords

Here you can see the different types of keywords and their meaning listed:

• Money keywords – products and services
• Brand Keywords – Company Name in Focus
• Compound keywords – combination of company name and products or services
• Other – no relation to the brand or the product or service

Keyword classification

Keywords can be classified into short-tail or long-tail. Short-tail keywords are short keyword phrases such as “buy top” or “chocolate vegan”. Such search queries usually have a high monthly search volume. Long-tail keywords are longer, more complex and accordingly less frequent than short keyword phrases. An example would be “make your own sugar-free vegan Nutella”.

Keywords quickly explained

Keywords briefly explained:

• Keywords
• Description of your website
• Words entered in search engines