Conversion rate, also called conversion rate, is a metric in online marketing and represents the ratio between the number of visitors to your website and the number of transactions defined as conversions. The term “conversion” generally refers to a completion or user action, but previously defined and achieved goals can also be counted as conversions.
The conversion rate is basically calculated by dividing the number of conversions by the number of
impressions. For example, if 10 out of 1,000 visitors to your website bought the offered product, your conversion rate is 1%.
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