LinkedIn Ads: Advertising on LinkedIn

Marketing Tipps von Stephan

What are LinkedIn Ads? LinkedIn Ad s are paid advertisements within the LinkedIn network that are displayed in the feed, in messages (Message Ads) or in the right-hand sidebar. They are particularly suitable for B2B campaigns to reach professionals, decision-makers and companies directly. Who is on LinkedIn? LinkedIn has over 1 billion members worldwide, with more than 22 million in Germany, Austria and Switzerland. Professionals, managers and business decision-makers are particularly well represented. What is a good CPM on LinkedIn? The CPM (cost per mille) on LinkedIn is between €20 and €50 in many industries. Due to the high-quality B2B environment, the costs are higher than on other platforms, but bring more targeted reach.

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