CPV: Cost per View
Marketing Tipps von Stephan
What does CPV mean? CPV stands for cost per view and describes the costs that a company pays for each individual view of a video ad. Where is CPV used? CPV is mainly used in video marketing campaigns on platforms such as YouTube, TikTok or Instagram to measure the cost of reach and views. What is a good CPV? A good CPV depends heavily on the platform, target group and competition. On average, it is between €0.01 and €0.20, but can be higher for very specific target groups or high-quality content.
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Conversion & Performance
Conversion is ultimately the key to successful campaigns. So here’s a look at the conversion rate for Instagram, TikTok, YouTube and Google Search & Display Ads.
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