Tag Archive for: Social Media

Personnel marketing: Addressing (potential) employees – definition, goals & measures

HR marketing – It is nothing more than applying marketing concepts to the HR area. As with classic marketing, the aim here is to align the company and its products holistically with the customer needs of current and future employees. As a result, employees are viewed less as a “resource” and more as “customers” whom […]

Keyhole: Social Media & TikTok – Monitoring, Analysis, Reporting

Keyhole is a software tool that allows companies to monitor their activities on TikTok. This tool allows companies to analyze their audiences more accurately and produce the right content for their audiences. The main features of a Keyhole tool are: Insight into your audiences’ activities on TikTok, analysis of the content your audiences are viewing, […]

Modash: Social Media & TikTok – Monitoring, Analysis, Reporting

Modash is a tool that allows companies to analyze their content on TikTok. It offers many features for analyzing content on TikTok. These include real-time video playback, capturing images and links in comments, and analyzing clicks and interactions on content. Modash is a helpful tool for companies looking to expand their business on TikTok. It […]

Keywords: Success with the right keywords

Keywords are key words that describe your website on the one hand and users enter in search engines on the other hand. These words should be used several times on the website on subpages in order to be found by search engines in the best possible way. A keyword analysis can help to use the […]

Viral: Remarkable attention – definition and examples

“Viral” is when a post or topic gets a lot of attention and spreads quickly on the Internet. Examples of viral posts Here are some examples of viral posts: Shaving stone Banana bread Mochis Solid shampoo Hair vitamins

Reach: definition, types & tips to increase the reach

Reach is the number of people or accounts that see your post on social media. The interaction rate (likes, shares, comments, etc.) of this post is another KPI that goes hand in hand with Instagram reach. Range types Here you can see the different types of reach once enumerated: Post reach – number of individual […]

Traackr: Social Media & TikTok – Monitoring, Analysis, Reporting

Traackr is a web-based monitoring tool for TikTok that monitors and analyzes user activity on the channel. The software enables the company to better promote its own content and track user activity. Monitoring also allows the company to optimize its communication with users, thus increasing the channel’s reach. Find more TikTok monitoring tools and social […]

Bitmoji: Craft your own cartoon representation

Bitmoji are custom avatars for Gmail, Messenger, Slack and social networks. With the Bitmoji app you can create your own cartoon representation and produce different versions of this avatar for different situations. Bitmoji can be used as a profile picture, among other things, but can also be applied as custom messages in messaging and social […]

Dashboard: All social media platforms on one screen

The Social Media Dashboard is a tool that allows marketers and social media managers to manage all of their social media platforms from one screen. The dashboard allows users to schedule, publish, view, and reply to both organic and paid posts, as well as create analytics reports. Dashboards are also important social listening tools. Advantages […]

Insights: The statistics function on Instagram

In the context of social media, the term “Insights” generally refers to analytics and performance statistics that you can find in the Instagram app on your Instagram account. Depending on your profile type, Instagram Insights shows you demographics of your followers, when they’re most likely to be online, the reach of each post, and more. […]