If you want to be successful in e-commerce today, there is no getting around Amazon Ads. Amazon has developed from a pure sales platform into the most powerful product search engine in the world. What makes it special: Amazon is the only advertising platform that links your display ad campaigns with customers on all Amazon […]
Anyone who invests money in ads doesn’t want to waste it on the wrong target audience. Lookalike Audiences solve exactly this problem: They automatically find people who resemble your best customers—on Meta, Google, and TikTok. When used correctly, they reduce the cost per acquisition (CPA) by 30 to 50 percent compared to traditional interest targeting. […]
TV advertising is still the supreme medium when it comes to quickly building massive reach and brand trust. ONE Agency — TV & Streaming Campaigns Despite the digital transformation, linear television reaches millions of people in all age groups every day and offers an incomparable stage for emotional storytelling. A professionally planned TV campaign creates […]
Seeing the same ad five times a day — that annoys potential customers, harms brand perception, and wastes your budget. Frequency capping solves exactly this problem: By strategically controlling ad frequency, you reduce wasted reach, lower the cost per conversion, and maintain a consistently high level of advertising effectiveness. Learn here how frequency capping works […]
You’re spending your daily budget, your reach is on point—and yet your click-through rate and conversions have been dropping for weeks. In many cases, this isn’t due to a targeting issue, but rather ad fatigue: Your target audience has simply seen your ads too many times. If you recognize ad fatigue early and systematically rotate […]
The magic of Webpushes? Let’s say you have 10,000 visitors to your online store, whether a day, a week or a month. People come, people go. Most of them leave the store without leaving a trace. With a simple popup, you can collect and replay users directly on their devices. It is the fastest tool […]
Do you want to present your brand where your customers are every day? Google Display Ads give you access to the largest advertising network in the world. While traditional search (SEA) intercepts users at the moment they want to solve a problem, display ads proactively accompany users throughout their digital lives – on news sites, […]
Why coordinate three different agencies when just one can guarantee overall success? Today, a trade fair presence is much more than just a physical stand in a hall. It’s about construction, strategic marketing and captivating storytelling – before, during and after the event. As a holistic marketing and trade fair agency, we combine traditional trade […]
Streaming advertising: Advertising in series, films and apps is now the most effective way to reach a target group that has long since turned its back on traditional television. The goal is absolutely clear: more reach in a high-quality, distraction-free environment, the generation of qualified leads, an increase in sales and ultimately massively more revenue […]
Search engine marketing is much more than just Google. If you want to exploit the full potential of the digital market, there is no getting around Bing Ads (now Microsoft Advertising). But how does Microsoft compare directly with Google Ads and Native Ads? While the competition is often overcrowded and expensive, Bing offers an affluent, […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.