Which key figures are really decisive for the success of your campaign? With our free KPI calculators, you can easily calculate your values online and analyze them immediately. This way you can find out whether your strategy is working and where there is potential for optimization.
The Customer Acquisition Cost (CAC) shows you how much it costs you on average to acquire a new customer. This key figure is essential to better manage your marketing and sales costs.
You can use the cost per click (CPC) to determine how much each click on your ad costs you. This key figure is particularly relevant in the area of search engine and social media marketing.
The cost per lead (CPL) indicates the costs incurred per contact generated. Leads are essential for turning interested parties into customers in the long term.
The conversion rate (CR) measures the proportion of visitors who complete a desired action. It is one of the most important key figures for the effectiveness of your campaign.
The engagement rate (ER) shows you how much your content is interacted with through likes, comments or shares. It is particularly important in social media marketing.
The lead to deal conversion rate (LDCR) measures how many generated leads actually become customers. It provides information about the quality of your leads.
Lifetime value (LTV) indicates the total value a customer brings to your company throughout their relationship. This key figure is crucial for long-term strategies.
The return on advertising spend (ROAS) shows you how much revenue you generate in relation to your advertising costs. One of the key performance indicators in performance marketing.
The share of voice (SOV) indicates what share your company has compared to the competition in a certain market environment – e.g. in advertising or social media.
How much do ads on the most important social networks really cost? With our free social media ads calculators, you can quickly find out what budget you should plan for and what reach you can expect. Calculate your campaigns easily online.
Instagram is one of the most powerful platforms when it comes to visual marketing. With ads, you can reach your target group directly in their feed or in the stories. The calculator helps you to realistically estimate costs and reach.
Visual reach in the feed and stories
Particularly suitable for lifestyle and brand advertising
TikTok is the platform for short, creative videos with enormous viral potential. You can effectively address young target groups with ads. The calculator shows you how much your campaign will cost.
Video ads on YouTube allow you to place your message directly before, during or after a video. Use the calculator to find out how much reach you can achieve with your budget.
Facebook offers a wide range of advertising formats, from image ads to video and carousels. Use the calculator to determine the costs and plan your reach in detail.
LinkedIn is the leading platform for B2B marketing. You can reach specialists and managers with targeted ads. The calculator shows you how much budget you should plan for.
Pinterest is ideal for marketing products and ideas visually. Ads appear where users are looking for inspiration. Use the calculator to calculate the cost of your pins.
Snapchat primarily reaches a young audience with short, interactive ads. You can use the calculator to calculate your costs for Snap Ads transparently.
The X platform (formerly Twitter) offers you the opportunity to address opinion leaders and communities directly. Use the calculator to plan your advertising budget efficiently.
Tinder ads are a special way to reach users through creative placements. You can address a young, active target group here, especially with lifestyle or event topics.
With search engine and display ads, you can reach your target group exactly where they are looking for information or consuming content. This form of online marketing is one of the most effective methods of increasing reach, visibility and conversions. You can calculate your budgets and campaign costs precisely with our free calculators.
Google Search Ads are the classic search engine ads that appear at the top of the search results. They are perfect for reaching potential customers directly at the moment of their search. Use our calculator to determine the costs of your Google Search campaign.
Google Display Ads appear on millions of websites, apps and YouTube. They are particularly suitable for increasing brand awareness and reaching users outside of search. The calculator shows you how high your costs for display campaigns will be.
Bing Ads, now Microsoft Advertising, are the alternative to Google Search Ads. They allow you to reach target groups that use other search engines. This platform is particularly interesting for an older, more affluent audience.
Alternative search engine to Google
Particularly strong target group with high purchasing power
Traffic Junky Ads are a special form of display advertising that is placed on high-reach, often niche-oriented platforms. You can use the calculator to calculate your costs transparently and plan your strategy accordingly.
Reach on specialized platforms
Targeted approach to target groups with high visibility
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