Social Media Lectures and training in Berlin we often and gladly hold, but this time it was something special! With a Swiss division of over 150 people, it was all about social media marketing and influencer marketing for over 8 hours. Our decisive goal in the training was to show the young people how they […]
For Instagram we are one of the first Social Analytics Companies. We have been developing software for social media for over 2 years. We are especially interested in the analysis of Instagram accounts and bloggers. Influencers and bloggers form the absolute spearhead of the social media marketing world today. Young stars, e.g. from the Kardashian […]
Social Media Marketing for Food – The United States is home to the largest supermarket chains in the world today, Walmart, Whole Food, and even Trader Joe’s. Doing the big weekend shopping yourself and then driving home to the family in an SUV is something very few people want to do themselves. That’s why online […]
Social Media Marketing for Food – After we have compared in our last “Insta-Food-Check”, the food online shops USA and food shops in Germany, we draw today the comparison to startups in the food online trade! Why actually? In the analysis of US and German supermarkets active on Instagram to gain more reach, the relatively […]
Social Media Marketing for Food – Ordering fresh food online, whether in organic quality or the conventional products, more and more people are enthusiastic about ordering food from the Internet. Food, nutrition, healthy living but also the small temptations of everyday life like a delicious barbecue with friends or the caloric dessert are part of […]
All social media news for the current week. Among other things, 52 Instagram strategies packed in an infographic, so you can plan your next Instagram concept with best practice examples. In addition, Social Media International highlights the careers network LinkedIn, what does it actually do, how does it work and for whom is the social […]
Elections in America, Brexit campaign and “Hate Speech”. We’ve already reported on Facebook’s data scandal this week. Now Facebook founder Mark Zuckerberg is speaking live to the US Senate on the ‘Cambridge Analytica’ case. Watch the questioning live on Bloomberg here. Hearing Day 1: Throwback Why is the data scandal so big? Until now, it […]
TikTok and music rights – how does this topic behave? The App TikTok is becoming more and more popular. She is the new Instagram. Even large and international companies are becoming more and more attentive and book additional reach through influencer marketing and social media promotions on TikTok. Last month, we created a TikTok channel […]
This week, the social media world was overshadowed by the data scandal around Facebook. The exact details are still about 300 million data packets, which were obtained by the social media analysis firm Cambridge Analytica by dubious methods. Quite simply explained: Why is the data scandal so big? Previously, it was always possible to retrieve […]
Young bloggers and influencers today reach 10,000 fans, some 100,000 and some millions. If I’m allowed to cite one of the classic movies, Spiderman’s uncle said the moment he died, “out of great power, comes with great responsibility.” How is it in influencer marketing? Change of topic, today a new “sugar law” was adopted in […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.