Google Search Ads: Advertising in Google Search

What are Google Search Ads? Google Search Ads are text ads that appear directly above or below the organic search results. They are based on keywords that users actively enter and are one of the most effective forms of performance marketing. Who is on Google? With a market share of over 90 % in Germany, Google is the most important search engine. Billions of search queries are made here every day – from all target groups and age groups. What is a good CPC on Google Search? The CPC (cost per click) is between €0.20 and over €10, depending on the industry. In highly competitive sectors such as finance or insurance, click prices can be significantly higher. The CPM plays a lesser role here, as search ads are primarily optimized for CPC.

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