LDCR: Lead to Deal Conversion Rate

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What does LDCR mean? LDCR stands for Lead to Deal Conversion Rate and describes the percentage of leads that actually become paying customers or closed deals. Where is the LDCR used? The lead to deal conversion rate is primarily used in B2B marketing, sales and high-priced services to evaluate the quality of the leads generated. What is a good LDCR? A good LDCR depends heavily on the industry, sales process and offer. On average, it is between 5 % and 15 % for many companies, but can be significantly higher for very qualified leads.

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Conversion is ultimately the key to successful campaigns. So here’s a look at the conversion rate for Instagram, TikTok, YouTube and Google Search & Display Ads.

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LDCR simply explained

Formula: How do you calculate the lead to deal conversion rate?

  • LDCR = (Closed deals / Generated leads) × 100

Example LDCR

To calculate the LDCR, divide the number of deals actually closed by the number of leads previously generated and multiply the result by 100 to see how efficiently leads are converted into paying customers.

How to calculate the LDCR

This is how you can calculate the Lead to Deal Conversion Rate (LDCR):

  • Generated leads: 200
  • Closed deals: 20
  • Formula: LDCR = (Deals / Leads) × 100
  • Calculation: (20 / 200) × 100 = 10 %
  • Result: The lead to deal conversion rate is 10%

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