CPA: Cost per action

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What does CPA mean? CPA stands for cost per action and describes the costs that a company pays for a specific action by a user – for example a purchase, registration or download. Where is CPA used? CPA is primarily used in performance marketing, as it shows the direct correlation between advertising costs and specific results. What is a good CPA? A good CPA depends heavily on the business model and the industry. The decisive factor is that the costs per campaign are in a healthy relationship to the resulting turnover or customer value. In e-commerce, many CPAs range between €5 and €50.

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