The world is changing! This RTL feature shows how the world has changed in 2021 in the field of virtual influencers. Previously, there was a great role model from the USA, Lil Miquela. Created in 2016, the avatar today already has over 3 million Instagram subscribers. Her big jump in fame, came from a virtual […]
Young bloggers and influencers today reach 10,000 fans, some 100,000 and some millions. If I’m allowed to cite one of the classic movies, Spiderman’s uncle said the moment he died, “out of great power, comes with great responsibility.” How is it in influencer marketing? Change of topic, today a new “sugar law” was adopted in […]
Influencer vs Musicians – After our last TV interview on the subject of “Unicorns in Social Media Marketing”, the current interview of the TextilWirtschaft magazine saw a new trend, or a tried and true one that is slowly regaining attention: musicians! After the influencer
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average of the last 12 months. Survey after consultation – online, by telephone or on site.