Tag Archive for: Competition

Unique Selling Proposition (USP): The importance of unique selling propositions – definition, guidance & examples.

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Unique Selling Proposition – The term USP belongs to marketing and refers to a unique value proposition that leads to a competitive advantage or differentiates the company from the competition and represents a demonstrable customer benefit. The USP can be equated with a unique selling proposition. Why is a USP so important? A USP is […]

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Social Media Strategy for Facebook, YouTube, Instagram & Co. – Agency Tips

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The philosophy of a company, the values that are carried from the inside to the outside, partly to motivate to participate, are not only part of the employee strategy but also part of the marketing. The identity of our company, the company or our products is decisive for the authentic effect of our brand. Authentic, […]

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