Spotify Ads or radio advertising? Spotify Ads! Advertising in podcasts & co.
Radio advertising has long been the standard – but today it’s more precise, digital and measurable. With Spotify Ads, you can reach exactly the people you really want to target: by age, region, musical taste or interest. No wastage, no guesswork – you see clicks, reach and conversion data in real time. Spotify is the modern version of radio advertising – with performance like Meta(Instagram Adsand Facebook Ads) or YouTube Ads. No time? Click here to go directly to our agency and you can reach us here: Contact.
Spotify Ads: Targeted advertising with impact
Do you want people to not only see your brand, but hear it? Spotify Ads bring your message directly into everyday life – while driving, working or relaxing. We know from experience: The combination of music, voice and emotion creates a particularly strong bond with the brand. And best of all, every campaign is measurable – from reach to listening time.
- Targeting by interests, age, location & music style
- Reach measurement in real time
- High recall value through emotional spots
Podcasts as a new advertising space
Podcasts are the “new radio” – but more personal, more focused and often with a loyal community. We place your brand where listeners are actively listening, not consuming on the side. We know from experience: Podcast listeners are more aware of advertising and respond more strongly to clear brand messages. Perfect for products, services or brand awareness.
- Advertising in relevant podcast environments
- Integration into editorial content
- High level of attention & trust from the target group
Radio advertising: classic, but with wastage
Radio advertising has its strength in reach – it runs everywhere, but rarely reaches the exact target group. Spotify changes the game: instead of booking an entire federal state, you can target your advertising to listeners in Cologne, Hamburg or Munich. We combine both when it makes sense – for example in nationwide campaigns with
- Wide reach, but imprecise target groups
- Spotify: targeted & data-based planning
- Combination possible for maximum coverage
Spotify Ads offer the same advantages as social media advertising: precise targeting, clear KPIs and measurable results. We can see exactly who is listening, where, for how long and when. We know from experience: This transparency makes Spotify the perfect channel for brands that need both reach and data – from SMEs to big brands.
- Transparent reporting dashboards
- Automatic optimization according to performance
- Comparable values to Meta or YouTube
Audio strategy in the marketing mix
Spotify ads are more than just a spot – they are part of a modern media mix. We combine them with
- Combination of audio, video & out-of-home
- Stronger brand loyalty through multichannel approach
- Individual planning for every target group
Communications agency: What we do for you
We take care of the planning, production and evaluation of your Spotify campaign – from spot development to measuring success. As a communications agency, we combine creative audio strategies with data-driven marketing. In our references, we show how audio campaigns have a measurable impact. If you want to hear what modern marketing sounds like:
- Full service: conception, production, evaluation
- Targeting, reporting & optimization
- Experience from Spotify & radio campaigns
- Contact us













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