Spotify Ads or radio advertising? Spotify Ads! Advertising in podcasts & co.

Radio advertising has long been the standard – but today it’s more precise, digital and measurable. With Spotify Ads, you can reach exactly the people you really want to target: by age, region, musical taste or interest. No wastage, no guesswork – you see clicks, reach and conversion data in real time. Spotify is the modern version of radio advertising – with performance like Meta(Instagram Adsand Facebook Ads) or YouTube Ads. No time? Click here to go directly to our agency and you can reach us here: Contact.

Spotify Ads: Targeted advertising with impact

Do you want people to not only see your brand, but hear it? Spotify Ads bring your message directly into everyday life – while driving, working or relaxing. We know from experience: The combination of music, voice and emotion creates a particularly strong bond with the brand. And best of all, every campaign is measurable – from reach to listening time.

  • Targeting by interests, age, location & music style
  • Reach measurement in real time
  • High recall value through emotional spots

Podcasts as a new advertising space

Podcasts are the “new radio” – but more personal, more focused and often with a loyal community. We place your brand where listeners are actively listening, not consuming on the side. We know from experience: Podcast listeners are more aware of advertising and respond more strongly to clear brand messages. Perfect for products, services or brand awareness.

  • Advertising in relevant podcast environments
  • Integration into editorial content
  • High level of attention & trust from the target group

Radio advertising: classic, but with wastage

Radio advertising has its strength in reach – it runs everywhere, but rarely reaches the exact target group. Spotify changes the game: instead of booking an entire federal state, you can target your advertising to listeners in Cologne, Hamburg or Munich. We combine both when it makes sense – for example in nationwide campaigns with TV and print.

  • Wide reach, but imprecise target groups
  • Spotify: targeted & data-based planning
  • Combination possible for maximum coverage

Performance as with social ads

Spotify Ads offer the same advantages as social media advertising: precise targeting, clear KPIs and measurable results. We can see exactly who is listening, where, for how long and when. We know from experience: This transparency makes Spotify the perfect channel for brands that need both reach and data – from SMEs to big brands.

  • Transparent reporting dashboards
  • Automatic optimization according to performance
  • Comparable values to Meta or YouTube

Audio strategy in the marketing mix

Spotify ads are more than just a spot – they are part of a modern media mix. We combine them with outdoor advertising or TV to increase recognition. When people see and hear your brand, a connection is made. We know from experience: If you use audio strategically, you reach people more emotionally – and stay in their minds longer.

  • Combination of audio, video & out-of-home
  • Stronger brand loyalty through multichannel approach
  • Individual planning for every target group

Communications agency: What we do for you

We take care of the planning, production and evaluation of your Spotify campaign – from spot development to measuring success. As a communications agency, we combine creative audio strategies with data-driven marketing. In our references, we show how audio campaigns have a measurable impact. If you want to hear what modern marketing sounds like:

  • Full service: conception, production, evaluation
  • Targeting, reporting & optimization
  • Experience from Spotify & radio campaigns
  • Contact us