For the interaction rate or the engagement, the conversation with the own target group is a decisive success factor for their social media marketing. Conversation is the basic model in media studies. By exchanging information, novelties, innovations, all conceivable forms of information are disseminated. Conversation is not only an absolute cornerstone, it is also a […]
Interaction Rate (Engagement) – Definition and Tips for Improvement Interaction rate and user engagement play a major role in two areas in particular. On the one hand, in monitoring, i.e. the measurement and evaluation of success following campaigns. On the other hand, the interaction rate or commitment is a decisive factor in the pricing of […]
You can fill whole books on the subject of crisis management, you do! Crisis management is as extremely diverse as products, services and people are. From the big shitstorm to negative ratings. You have to be prepared for critical moments in social media marketing. But the very best tip is, as always in entrepreneurship, keep […]
The social media user name not only plays a role in social networks, but also in politics. Should one only be allowed to use clear names, or should one still use a pseudonym as a user name? Particularly in times of shitstorms and opinion influencing in social networks, which many media report on, from election […]
Hearts (❤) play an important role in communication on Instagram, Facebook, YouTube and of course all other social networks such as Twitter or tiktok. After all, we all know the slogan, pictures say more than a thousand words. Posting from the heart saves the user a lot of time in expressing emotions. That’s what makes […]
YouTube Marketing Book – having the right YouTube Marketing book on your bookshelf is a must for every social media manager! Especially for beginners and beginners it is important to have an overview on the topic of video marketing and YouTube marketing. From the first competitive analysis, to the concept and the finished strategy, with […]
Sponsored posts are popular with many companies and businesses. There are basically two variations of sponsored posts. The basic form of sponsored post is that bloggers are equipped with products and in return they mention them in their social media postings. A win for both sides, the blogger gets free clothes, car parts, or even […]
GIF is a mixture of image and moving image. GIFs are small animations that are composed of different photos and thus result in a video, or even just several scenes. GIFs are often used to digitally draw attention to something. Instead of using simple static photos, you bring some movement into the game. Online users […]
What does filter mean in social media? Definition of social media filters, types and examples. How filters work on Instagram, TikTok and Snapchat.
What does followers mean in social media? Define followers, understand their role and learn proven strategies to grow your follower count.
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average of the last 12 months. Survey after consultation – online, by telephone or on site.