A so-called screenshot is a photo of your screen. Only that the photo is not taken with a camera, but independently by the end device. Screenshots can be taken on all end devices, computers, notebooks, tablets and of course on the smartphone. Tip! Screenshots on the PC, free of charge without software Many who have […]
The return of investment is one of the central factors in business administration and thus naturally also in social media marketing. ROI is how profitable a single campaign is. The Return of Investment (ROI) thus indicates how economically a single campaign or an operational area is in relation to the investment made. On the basis […]
The response rate indicates the response rate to a particular campaign. In comparison with several campaigns, it is shown which success factors can be derived from them. The response rate can have very different reasons, a simple example would be a marketing survey sent to 1,000 companies. When 400 questionnaires come back, put the rate […]
Being private on social media? Meanwhile it has become a really important topic, not only for politics, but for everything and everyone. Europe-wide protests on the Upload Filter, Mark Zuckerberg before the US Senate, with hearings on the Cambridge-Analytica scandal and the political influence on elections, up to EU data protection, which is becoming more […]
Hashtag, everybody’s heard that before. Hashtags are the order of the day these days. Not only do almost all users in social networks use them, they are also picked up in news and magazines. The definition of a hash tag is the special archiving program that is given by the use of the hash tag. […]
Header picture for Facebook, YouTube, or Twitter. For each individual social media channel, you need its own header image and, of course, individual information, conforming to the respective social network. The pixels, i.e. the dimensions and formats of the title pictures differ. That’s why you have to make sure that you choose the right dimensions […]
Web 2.0, user-generated content, that’s the big new source of innovation. While the world was built over millennia after transmitter receiver model was built, one transmitter, many receivers, Web 2.0 and the structure of everything has changed. Today, anyone can become a radio station and so there are stars on YouTube and Instagram who still […]
For the recruitment of personnel and of course the positive image, advocates among the employees are very important. If you need very good personnel due to high technology, complicated processes or first-class management, you will get to good people through the short distance. E.g. recommendations made by your own staff. This is not only possible […]
Microblogging refers to blogs within social networks. While classic blogs usually contain very long texts, but also media such as photos and videos, contributions on social networks are extremely short. On Twitter, for example, there are only a few hundred characters. In the same way, you are also limited to Instagram and Facebook in such […]
Social media messengers have revolutionized communication. Already the letter was a great invention, at that time carried by stagecoach from city to city. At some point the phone came and a little later the smartphone. Nobody needs a carriage, no horse has to race, no postman has to deliver a letter. Communication is possible in […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.