YouTube Ads: Advertising on YouTube
Marketing Tipps von Stephan
What are YouTube Ads? YouTube Ad s are paid video ads that are played before, during or alongside videos on YouTube. Companies use them to achieve reach, brand awareness or direct conversions. Who is on YouTube? YouTube has over 2.5 billion active users worldwide, and around 45 million in Germany. The platform is used by all age groups and is the second largest search engine after Google. What is a good CPM on YouTube? The CPM (cost per mille) on YouTube is usually between €4 and €12. Depending on the target group, ad format and competition, prices can vary – TrueView Ads are often cheaper, while Bumper Ads or Non-Skippable Ads have higher CPMs.
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Conversion & Performance
Conversion is ultimately the key to successful campaigns. So here’s a look at the conversion rate for Instagram, TikTok, YouTube and Google Search & Display Ads.
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