Snapchat Ads: Advertising on Snapchat
Marketing Tipps von Stephan
What are Snapchat Ads? Snapchat Ads are paid ads that appear in the Discover section, between Stories or as AR Lenses. Brands use them to reach young target groups in particular with creative formats. Who is on Snapchat? Snapchat has over 800 million monthly active users worldwide, with around 15 million people using the app in Germany. Generation Z and young millennials, who interact with stories and filters on a daily basis, are particularly well represented. What is a good CPM on Snapchat? The CPM (cost per mille) on Snapchat is often between €2 and €6, depending on the target group, format and competition. This makes Snapchat one of the cheaper platforms when it comes to reach among young people.
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