Facebook Ads: Advertising on Facebook
Marketing Tipps von Stephan
What are Facebook Ads? Facebook Ads are paid advertisements in the Facebook ecosystem that can appear in the feed, in Stories, in Messenger or in Marketplace. Companies use them to generate targeted reach, leads or sales. Who is on Facebook? Facebook has over 3 billion monthly active users worldwide, and around 32 million in Germany. Target groups aged 25 and over are particularly well represented, but older users are also very active here. What is a good CPM on Facebook? The CPM (cost per mille) on Facebook is between €5 and €12 for many campaigns. However, depending on the industry, competition and ad format, it can be lower or significantly higher.
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Conversion & Performance
Conversion is ultimately the key to successful campaigns. So here’s a look at the conversion rate for Instagram, TikTok, YouTube and Google Search & Display Ads.
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