Toyota presents the C-HR Hybrids in Düsseldorf! As part of the roadshow, with six stops across Germany. Felix Fassbender @felixfassbender, Düsseldorf blogger, was also allowed to take a spin in the new C-HR Hybrid, even for a whole day! That means lots of test drives with fans and live reports.

Toyota test drive with 152,000 people

The C-HR Hybrid from Japanese car manufacturer Toyota is a car with an engine output of 90 kW and 122 hp, which accelerates from 0 to 100 in 11 seconds. This makes it an environmentally friendly hybrid, despite its power. Toyota has already organized several events throughout Germany as part of the roadshow for the new model. Young influencers from the respective city were always on hand to provide support. More about the C-HR Hybrid by Toyota.

With 242,000 followers, Felix Fassbender is one of the biggest influencers in NRW. He is a student himself and likes to spend his time with a good lifestyle. Of course, a good lifestyle also includes a nice car – and the Toyota C-HR Hybrid is the perfect choice.

1x test drive = 152,000 people / views

The C-HR model not only looks stylish, but is also very environmentally conscious thanks to its hybrid engine. At the event itself, Felix had the opportunity to test drive the car and promote it to his followers on social media. The evening before the event, he had already teased the car and the event in his Instagram story. On the day of the event, Felix’s task was to draw his followers’ attention to the event and the roadshow again and motivate them to come along. During a test drive, he explained to his 242 k fans how the car works and what driving fun it brings. To ensure sustainability, Felix posted a photo the day after the event with links to the model, to Toyota and to his companion.

Marketing for the reach of the event

Together with Felix, we have achieved this for the Toyota C-HR Hybrid:

165.000

Total impressions (Instagram, Snapchat)

The 165k are spread over one channel and total:

• 1 Posts
• 10 Stories
• 1 Influencer
• 165k impressions achieved on Instagram
• 14.3k have interacted (Like, Comment)

C-HR Hybrid by Toyota

The Toyota C-HR or Coupé High Rider comes in four versions: C-HR, C-HR Flow, C-HR Style and C-HR Lounge. The hybrid crossover with electric and gasoline engine has 90 kW (122 hp) and a continuously variable automatic transmission. It consumes around 4.1 – 3.5 liters per 100 kilometers, with combined COâ emissions of around 87-86 grams per kilometer. It drives in COâ efficiency class A+. Further information is available on the C-HR Hybrid by Toyota.