To unfriend is the synonym for to end a friendship. Especially on Facebook, it is not about following per se, as is the case with other social networks, but about making so-called friendships. If users want to connect, send a friend request. This friend request can then be confirmed or rejected by the opposite party. […]
The great recipe for success of social networks is that people follow each other. Those who follow each other can, of course, also follow each other. In this context, following means that a confirmed link is revoked. This link can have different aspects, e.g. a friendship or just a subscription to a channel. Depending on […]
The average response time is a very important tool for companies to maintain interaction with fans and prospects, but also to positively influence the algorithms of search engines and social networks. How long is an average reaction time actually? Imagine you are interested in a certain product at this very moment. You find it on […]
Blocking someone means suppressing communication. If you block a specific person on social networks, you do not want to communicate with them any further. This can have various reasons, disputes or even just that one is annoyed online by a person. Some people also block people to get no further messages in their feed, e.g. […]
Community Management ist nicht das Beantworten von Kommentaren — das ist Kundenservice. Community Management im strategischen Sinn ist das aktive Aufbauen einer loyalen Gruppe von Menschen die eine Marke verteidigt, weiterempfiehlt und als Teil ihrer eigenen Identität betrachtet. Der Unterschied zwischen einer Community und einer Audience ist fundamental: eine Audience konsumiert, eine Community identifiziert sich. […]
Big data refers to the automatic processing of large data. In social networks such as YouTube, Instagram and Facebook, but also TikTok, LinkedIn and many other networks, the processing of large amounts of data plays the central role. Not only for advertisers but in general for the algorithm of search engines. Because search engines want […]
As Social Media Agency you need the Internet, like the air to breathe. Did you know that the Internet was created very close to us? At that time it was a project at the CERN research centre in Switzerland. In principle quite simple: Hyperlinks link content. The system was quickly deployed by the U.S. Army […]
Paid reach is defined by the expenditure of advertising budget for impressions. In contrast to the organic reach, which achieves the desired number of impressions solely through the strength of the channel, paid advertisements always need new capital. When do you pay for range? For new products, services but also ideas and projects you need […]
What is an algorithm? Clear definition, synonyms and real-world examples. Understand how social media algorithms work and how to use them.
Small and medium-sized companies can save a lot of advertising budget through social media marketing, because an initiated community is constant. Community, advertising, customer service and personnel search, with their own social media account companies can only win. In an interview with [ DEMNÄCHST ] today we philosophized about SMEs (small and medium-sized enterprises) and […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.