Marketing in 2025 is unthinkable without AI. From texts and images to videos – artificial intelligence is changing how agencies work and the roles that people play in them. However, the real revolution is not in the technology, but in the mindset: AI frees teams from routine so that they have more time for strategy, […]
AI videos are no longer an experiment – with Google Veo 3, the technology is becoming a real game changer for marketing and content production. What can Google Veo 3 do? How can you use Veo 3 to produce reels for Instagram, TikTok or YouTube? Here is an insight into one of the most powerful […]
AI videos have arrived in marketing – with Sora from OpenAI, there is now a model that produces clips in a quality that almost looks like real film material. Instead of complicated productions, scenes are created with movement, light and realistic animations. For companies, this means faster content, lower costs and new creative possibilities. Short […]
I wrote a new post at the weekend, specifically about Google Veo 3(AI video generation). In the process, I came across a video that I wanted to present to you again. Veo 3: Recommendations from the video The video shows step by step how to produce short, viral clips with Google Veo 3. The focus […]
Meta(Instagram, Facebook, Whatsapp, …) vs Snap(Snapchat), this time not because of apps, it’s about virtual and augmented reality glasses. You know, especially on Sundays I have a news source Hard Fork (podcast). The world of VR and AR glasses is developing rapidly – but they haven’t made the breakthrough yet. With the new models from […]
The cannabis hype in the USA shows how a market can become big business in just a few years. The trend to buy cannabis online is steadily increasing in Germany. While buying in stationary pharmacies is often lengthy and can be associated with many bureaucratic hurdles, online purchasing enables fast and discreet delivery directly to […]
OnlyFans experience: Learning from the stars – OnlyFans is a platform that enables creators to connect directly with their fans and monetize content. Successful creators in Germany show how to be successful on the platform through authenticity, creativity and strategic marketing. Today, I’ll give you the stars’ key success factors and tips on how you […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.