Rauch fruit juices

Recipe for success: social media marketing – initial situation

Something for every taste: if you’re looking for a refreshing fruit juice, you can’t go past RAUCH products in the supermarket. Europe’s leading fruit juice producer decided to work with the PMI Group to expand its social media marketing.

The focus was particularly on increasing the reach of organic content while maintaining the same budget. With success: after the three-month test phase, the cooperation was expanded.

What has been achieved?

Social ads go international

Global page structure for five brands in 13 countries.

After a successful test phase, we took over the development of the global page structure for five sub-brands of the juice producer in 13 countries. Posts were entered for each page and displayed to the relevant target groups based on performance.