YouTube success according to MrBeast: How channels really grow. MrBeast is the gold standard on YouTube. MrBeast currently has over 350+ million followers, just on YouTube. When he gives tips, you should check them out. Here is the ultimate list from many interviews, 11 tips from MrBeast for success on YouTube – more views, more likes, more followers on YouTube.
YouTube is a platform that rewards what viewers want: captivating videos with exciting thumbnails and a high dwell time. MrBeast, the world’s most successful YouTuber, has defined clear rules for success.
It’s not about algorithms, but about inspiring people with high-quality content.
But what exactly makes a video successful? Here are the most important insights from MrBeast that every creator should know. Small spoiler:
“YouTube is psychology, not math.”
and
“Create 100 videos, improve each one a little – then we’ll talk more.”
The most important tips from MrBeast
Watch the video here! I’ve written down the tips again below for you to read.
Many aspiring YouTubers spend months analyzing and waiting for the perfect idea. MrBeast says it loud and clear: The first video will be bad. So will the first ten. So just start and get better with every upload. Experience is the best teacher!
2. quality before quantity
A single video with 5 million views is more valuable than 100 videos with 50,000 views each. Instead of producing masses of content, creators should rather invest in a few excellent videos. Each clip should be an event that arouses curiosity and captivates viewers until the end.
3. the title decides
Good titles are short (under 50 characters) and immediately generate curiosity. A video title format that is too long or boring reduces the click-through rate. An example: “Fiji water is bad” works – but “The worst water I’ve ever drunk!” is guaranteed to get more clicks.
4. the perfect thumbnail
A good thumbnail must arouse emotions and tell a story in a matter of seconds. Complex or overloaded images work less well. MrBeast recommends always asking: “Would I click on it?” and improving the thumbnail afterwards if necessary.
I have already shown what this looks like here (Case: CannaZen, Canna-O-Mat). Thumbnails are extremely important because they make the difference between clicks and non-clicks on new channels. We developed this tool for the German federal elections to create viral content.
Claim “Canna-O-Mat”
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Clean, focus on the “Canna-O-Mat” itself
5. the hook in the first 5 seconds
The first few seconds of a video are crucial. MrBeast often begins with an extreme action or statement that immediately creates tension.
Viewers need to know: “This is going to be exciting – I’m staying tuned!”
6. the algorithm = the audience
The YouTube algorithm is actually simple: it shows videos that people like to watch. If viewers stick with it for a long time and interact, the video is recommended. YouTube is psychology, not mathematics. If you create videos that users watch to the end, you will automatically be successful.
7. pacing: no lengths, no fillers
Long, boring sequences ruin a video. MrBeast relies on fast cuts, dynamic camera angles and visual elements to keep attention. He also recommends this in interviews:
The more extreme a statement in the title or video is, the more likely it is to be clicked.
Example: “I spent 24 hours in the desert” is good. But “I almost survived in the desert!” arouses more interest. Important: Promises must be kept in the video, otherwise viewers will bounce.
9. the 100 videos rule
Nobody becomes a YouTube star overnight. MrBeast says: Create 100 videos, improve each one a little – then we’ll talk. Small improvements add up to great quality over time. This also brings you back to tip 1: Start right away – perfection is the enemy.
10. update thumbnails and titles regularly
Many old videos perform poorly because the thumbnails no longer meet the current standard. MrBeast regularly goes through its catalog and optimizes previous content. This can suddenly provide new reach.
11 YouTube is bigger than television
MrBeast is certain: In 10 years, YouTube will be bigger than television ever was. Successful YouTubers have more influence than traditional media. Investing in your channel now lays the foundation for massive reach.
Conclusion: success can be planned
YouTube is not a game of chance. Those who are willing to continuously learn and improve their content will succeed. MrBeast proves that there is no secret – just hard work, clever optimization and a willingness to accept criticism. If you put these principles into practice, you can generate millions of views in just a few years. So: turn on the camera, shoot the video and upload it!
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