Trade fair agency: Trade fair stand, construction, marketing, advertising – Our agency

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Why coordinate three different agencies when just one can guarantee overall success? Today, a trade fair presence is much more than just a physical stand in a hall. It’s about construction, strategic marketing and captivating storytelling – before, during and after the event. As a holistic marketing and trade fair agency, we combine traditional trade fair construction with modern performance marketing to ensure that your investment is not only seen, but also generates measurable leads and sales.

Trade fair marketing: more than just collecting business cards

The success of a trade fair is often decided months before the first day. Many companies rely on the organic flow of visitors to the exhibition hall – not us. We use targeted Google Ads targeting and social media campaigns to inform your target group in advance and arrange fixed appointments at your stand. This turns your trade fair stand into a highly efficient sales hub.

Digital storytelling before/during/after your trade fair stand

In a noisy exhibition hall, the winner is the one who tells the best story. We integrate professional video production for YouTube, TikTok and Instagram directly into your stand concept.

“Many trade fair appearances fizzle out, weeks of planning for a few hours. We use the full effect over weeks and months for marketing.”

Stephan M. Czaja, Social Media One

Live streams, interactive screens and exciting content ensure that the reach of your presentation does not end at the hall walls, but is scaled globally. A visit to the trade fair becomes a multimedia experience.

  • Strategic advance communication (social ads & newsletter)
  • Interactive stand concepts (AR/VR & touch screens)
  • Live content production on site
  • Lead tracking in real time
  • Follow-up through automated e-mail funnels

Stand construction: architecture meets marketing psychology

Perfect for brand building, even in e-commerce, an exhibition stand has to do two things: it has to stand out and it has to work. Our team combines architectural expertise with sales psychology knowledge. Where do we place the eye-catchers? How do we guide the flow of visitors? How do we create zones for discreet consultations? Every square metre is optimized so that it contributes to your e-commerce goals or your brand awareness.

Sustainability and modularity

Modern trade fair concepts must be flexible. We develop modular systems that work both at a large leading trade fair and at smaller specialist conferences. This saves costs in the long term and conserves resources. In combination with a strong event sponsoring package, your stand becomes the central focal point of the entire event.

Influencers & VIPs at your trade fair stand

Nothing attracts more visitors than famous faces. Thanks to our deep network as an influencer agency, we bring the right creators directly to your stand. A selfie with a well-known face or an exclusive panel discussion on site ensures immediate attention on social media and physical queues in front of your display.

Content production for maximum extension

While the trade fair is running, we produce high-quality content. Short interviews, product presentations or customer testimonials are immediately prepared for TikTok Ads and Instagram Reels. This allows you to reach decision-makers who cannot be there in person this year but are watching digitally.

  • Invitation of key opinion leaders
  • Live interviews and podcasting at the stand
  • Backstage insights for followers
  • Coordination of press interviews

And / or directly with influencers, as here in the case with Toyota:

Trade fair trends: hybrid & digital first

The trade fair of the future is hybrid. We use technologies such as webpush notifications to address trade fair visitors within a certain radius directly on their smartphone (geo-fencing). In this way, we actively direct traffic to your location. Anyone still relying on the “hope” principle today will lose out to competitors who push their presence digitally.

Lead management 2.0

The biggest problem after a trade fair? The “dead leads”. Piles of business cards that are only processed weeks later. We implement digital capture systems that immediately send a personalized follow-up email via your email marketing funnel. While the visitor is still at the trade fair, they already have your digital lookbook in their inbox.

Costs and budget planning for trade fair appearances

A trade fair appearance is an investment. We ensure full cost transparency. Instead of hidden fees, we calculate fixed costs: stand construction, logistics, personnel, technical equipment and the accompanying online marketing. Our goal is a positive ROI. We compare the costs per trade fair lead with your Facebook Ads costs in order to constantly optimize the efficiency of your marketing mix.

5 pricing factors

  1. Stand rental and location quality in the hall
  2. Complexity of the stand design (individual vs. system)
  3. Technology package (LED walls, sound, IT)
  4. Accompanying marketing budget (pre- & post-fair)
  5. Personnel and catering costs

It always starts with the concept:

Cross-media: From the trade fair to the online store

Trade fairs are branding, but in the end it’s sales that count. We use physical contact to draw users into your digital world in the long term. With exclusive trade fair discount codes that can only be scanned on site, we track exactly which trade fair visitors will later make purchases in your store. This is the perfect combination of the analog world and modern TikTok consulting for e-commerce success.

Our trade fair agency: Your advantage & contact

Why Social Media One as a trade fair partner? We are not just a trade fair construction company and not just an online agency – we are both. Thanks to our numerous cases in the field of brand building and millions in sales with private labels, we know how to inspire people and persuade them to buy. One agency for everything saves you time, minimizes frictional losses in communication and ensures an absolutely consistent brand image. We are “cutting edge” because we bring the latest trends from social media directly into the exhibition hall.

Ready for the perfect appearance? We plan, build and market your next trade fair success.