Pinterest Ads: Advertising on Pinterest

Marketing Tipps von Stephan

What are Pinterest Ads? Pinterest Ads are paid ads that appear directly on pins, in the home feed and in Pinterest search results. They are particularly suitable for products, lifestyle topics and brands that want to create inspiration. Who is on Pinterest? Pinterest has over 500 million active users worldwide, with around 17 million in Germany. Women are particularly well represented, but more and more men and target groups with strong purchasing power are also searching for ideas and products here. What is a good CPM on Pinterest? The CPM (cost per mille) on Pinterest is usually between €3 and €8, depending on the industry, target group and season. This means that Pinterest is often cheaper than LinkedIn or Instagram, while at the same time users are more willing to buy.

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Conversion & Performance

Conversion is ultimately the key to successful campaigns. So here’s a look at the conversion rate for Instagram, TikTok, YouTube and Google Search & Display Ads.

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