Instagram Ads: Advertising on Instagram
Marketing Tipps von Stephan
What are Instagram Ads? Instagram Ads are paid advertisements in the Instagram ecosystem that appear in the feed, stories, reels or in the Explore area. Brands use them for reach, interactions, app installs and sales – visually strong content works particularly well here. Who is on Instagram? Over 2 billion people worldwide use Instagram, with the 18-34 target group being particularly well represented. What is a good CPM on Instagram? The CPM is often between €6 and €14, depending on the industry, competition, target group and placement (feed, stories, reels).
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Conversion & Performance
Conversion is ultimately the key to successful campaigns. So here’s a look at the conversion rate for Instagram, TikTok, YouTube and Google Search & Display Ads.
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