Google Display Ads: Advertising in the display network
Marketing Tipps von Stephan
What are Google Display Ads? Google Display Ads are banner and video ads that are displayed on millions of partner sites, apps and YouTube in the Google Display Network. They are ideal for branding, remarketing and reach. Who is in the Display Network? The Display Network reaches over 90% of all internet users worldwide. In Germany, it is practically all active Internet users, as the network is extremely broad-based. What is a good CPM/CPC in the Display Network? The CPM is usually between €2 and €8, while the CPC is often between €0.10 and €0.50. This makes display advertising one of the cheaper ways to achieve a large reach.
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Conversion & Performance
Conversion is ultimately the key to successful campaigns. So here’s a look at the conversion rate for Instagram, TikTok, YouTube and Google Search & Display Ads.
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