CPC: Cost per Click

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What does CPC mean? CPC stands for cost per click and describes the costs that a company pays for each click on an ad in online marketing. Where is CPC used? CPC is typically used in search engine advertising (e.g. Google Ads) or social ads (e.g. Facebook, Instagram) to measure the efficiency and reach of advertising campaigns. What is a good CPC? A good CPC depends heavily on the industry, the keywords and the competition. In many areas, it is between €0.20 and €2.00, but can also be significantly higher in highly competitive markets.

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CPC simply explained

Formula: How do you calculate the cost per click?

  • CPC = advertising costs / clicks

Example CPC

To calculate the cost per click, the total cost of a campaign is divided by the number of clicks. This tells you how much a single click on your ad actually costs you.

How to calculate the CPC

This is how you can calculate the cost per click (CPC):

  • Advertising costs: € 1,000
  • Clicks generated: 5,000
  • Formula: CPC = advertising costs / clicks
  • Calculation: 1,000 € / 5,000 = 0.20 €
  • Result: The cost per click is € 0.20

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