Geofilters are used for the targeted sending of advertisements. In Facebook Advertisement Manager, each advertiser has the ability to send their advertisements to a specific target audience. Geofilters can be used to create certain events, i.e. we can specify, for example, that only people from the catchment area of Berlin, or even more precisely from […]
Insurance and social media marketing – for many advertising employees this sounds like two completely different areas! Best practice examples prove it, even the largest insurance companies in Germany hardly manage more than 1,000 followers on Instagram. 1,000 followers on Instagram? Is that all you can do? Maybe these insurances haven’t found the right social […]
Buffer is like Hootsuite a tool with which you can connect the different networks with each other. Just like in the other program, you can link the various networks, in addition to Facebook, of course, also channels such as the business portal LinkedIn or Google+. In the free version, you can initially only link two […]
Social media managers deal with the most modern form and discipline of online marketing. Social networks like Facebook, Instagram and Youtube have changed the world and of course the world of advertising. Today, everything is oriented towards the extremely fast flow of information. Information (videos, photos, texts, trends, etc.) is shared more quickly than ever […]
Our social media keynote speaker & marketing expert Stephan M. Czaja has already confirmed 10 dates for this year with over 250 guests each in Berlin. As a TV expert he explains complex marketing effects (e.g. influencer marketing) for TV stations such as Sat1, RTL, ZDF as well as renowned radio stations such as Deutschlandfunk. […]
For a tour operator we should simply send a list of partners according to the concept. Instead of our long-term involvement, they should only do 1 posting and 1 story. Is that sustainable? It is often because neither the goals nor the “job” nor the budget are fixed. How should we plan your house as […]
Creative Commons is a license model for which users do not have to pay any fees to the author. Unlike normal copyright and license laws, where royalties are paid to authors, these authors provide content free of charge under Creative Commons License. Differences in Creative Commons Creative Commons licenses also differ in their content. Whether […]
As Social Media Agency you need the Internet, like the air to breathe. Did you know that the Internet was created very close to us? At that time it was a project at the CERN research centre in Switzerland. In principle quite simple: Hyperlinks link content. The system was quickly deployed by the U.S. Army […]
Paid reach is defined by the expenditure of advertising budget for impressions. In contrast to the organic reach, which achieves the desired number of impressions solely through the strength of the channel, paid advertisements always need new capital. When do you pay for range? For new products, services but also ideas and projects you need […]
New! Fresh! And 100% free! My new video tutorial about Influencer Marketing. With our new tool Social Analytics we make Influencer Marketing possible for every agency, every company, every online shop and every startup! To make sure everyone knows exactly how to do it and where the important adjustments are, I spent one week, every […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.