Here you will learn quickly and simply what a paywall is, how it works and why it is used by many online publishers and media companies. We explain the different types of paywalls, their advantages and disadvantages and show you how this model compares to other monetization strategies such as subscriptions, pay-per-view (PPV) or advertising […]
Learn here in brief what pay-per-view (PPV) is, how it works and why it is particularly suitable for certain content. We highlight the advantages and disadvantages of PPV compared to subscription, on-demand and paywall models and use a sample calculation to show you how the costs can compare. This will help you decide whether PPV […]
Elections in America, Brexit campaign and “Hate Speech”. We’ve already reported on Facebook’s data scandal this week. Now Facebook founder Mark Zuckerberg is speaking live to the US Senate on the ‘Cambridge Analytica’ case. Watch the questioning live on Bloomberg here. Hearing Day 1: Throwback Why is the data scandal so big? Until now, it […]
Today we want to introduce you the best and new social media software tools. Social media marketing has changed the world of advertising agencies and of all companies extremely and sustainably through the new structures of communication. Not only the communication processesare new, the entire recommendation marketing has taken a new place in the marketing […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.