Outdoor advertising: Stroer, Wall, Hygh (kiosk), book posters – reach millions

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Many companies face the same challenge: How do I find the right mix of outdoor advertising, radio and digital media to become truly visible? That’s exactly where we come in. Outdoor advertising with Stroer, Wall or Hygh brings reach, Spotify ads or TV commercials complement them perfectly. Whether for supermarkets, car brands or new product launches – we develop campaigns that work. No time? Click here to go directly to our agency and you can reach us here: Contact.

Outdoor advertising: advertising options

Do you want people to see your brand – on their way to work, while shopping or at traffic lights? Outdoor advertising attracts attention exactly where your target group is on the move. We know from experience: A strong presence in everyday life creates trust and awareness. Visibility is crucial for influencing purchasing decisions, especially for retail and automotive brands.

  • Billboard advertising on busy streets
  • City lights and large surfaces in urban areas
  • Digital screens in shopping centers & train stations

An example of an initial increase in efficiency?

Take your customer data, locations/volume and use this to send your advertising in a more targeted way – depending on the goal: addressing new customers/regular customers

Strategy for maximum visibility

The best outdoor advertising is created through the right mix: large-format posters, digital spaces and supplementary measures such as Spotify ads or radio advertising. We know from experience: Only when people see your brand in multiple places does it really stick. Recognition comes from consistency – on the street, in the car and online.

  • Campaign mix of analog & digital advertising
  • Geographically coordinated presence
  • Long-term brand loyalty through repetition

Cases in our references.

Personal highlight: Hygh Kiosk Ads at the former “TV Total” TV kiosk in Cologne:

Or in Berlin subway stations with Stroer.

Using poster advertising in everyday life

If you sell products that people see or buy every day – such as cars, food or drinks – poster advertising is a must. It reaches customers in everyday situations: when filling up with gas, in rush-hour traffic or on the way to the supermarket. We know from experience: These visual contacts influence purchasing decisions more than many people think.

  • Direct approach in a real environment
  • Perfect for retail, automotive, lifestyle
  • High visibility with a regional focus

Digital outdoor advertising with movement

Digital Out of Home (DOOH) combines traditional advertising with real-time data. Whether at train stations, airports or digital kiosks – here you can react flexibly and exchange motifs. We know from experience: Moving images attract attention, especially during launches or seasonal campaigns. DOOH makes brands modern, agile and relevant.

  • Flexible spots with video content
  • Fast customization at campaign level
  • High contact frequency through commuters & passers-by

Supplier: Stroer, Wall, Hygh & Co.

Four major providers dominate the market for outdoor advertising in Germany. Each has its own focus – it is important to find the right mix. We know from experience: The optimal combination ensures reach and visibility exactly where your target group is on the move.

Stroer: nationwide reach

Stroer is Germany’s largest provider of outdoor advertising. From large billboards to digital screens – perfect for nationwide campaigns with high frequency. Especially for supermarket chains or car brands, Stroer is ideal for a uniform appearance throughout Germany.

  • Nationwide poster & digital spaces
  • High reach for brand awareness
  • Ideal for national campaigns

Wall: Visibility in city centers

Wall focuses on urban locations – city lights, bus stops and train stations. We know from experience: These areas work particularly well for retail and new products that need to be noticed in pedestrian zones.

  • City lights, stops, stations
  • High contact numbers in city traffic
  • Strong presence in major cities

Hygh: Digital kiosks and real-time advertising

Hygh stands for modern outdoor advertising on digital screens – bookable in real time, controllable via app or dashboard. Ideal for flexible campaigns with changing content, such as weekly offers, vehicle models or events. We know from experience: This agility brings brands closer to current trends.

  • Digital kiosks & real-time updates
  • Flexible runtimes & dynamic content
  • Particularly suitable for retail & events

BlowUP media: Large spaces for strong brands

If you are looking for attention in XXL format, there is no way around blowUP media. With giant posters on buildings and landmark surfaces, you can reach millions of views every day. We use such formats when a statement is needed – for example for the launch of new vehicles or brand relaunches.

  • XXL posters & building facades
  • Brand staging at the highest level
  • Strong visual impact

Success through the right media mix

Out-of-home advertising is most effective when it is part of an integrated strategy. We combine out-of-home with TV commercials, radio ads or Spotify audio to reinforce brand messages. We know from experience: This combination ensures greater recognition and a demonstrable increase in sales.

  • Combination of OOH, TV & audio
  • Increasing the advertising impact through repetition
  • Individual planning for every budget

Communications agency: What we do for you

As a communications agency, we take care of everything – from strategic planning and motif creation to booking and evaluating your campaign. We support you in selecting the right media, locations and formats. Our references show what this looks like – from regional rollouts to nationwide campaigns for supermarkets and car brands.

  • Full service: concept, design, booking & reporting
  • Data-driven campaign planning & location analysis
  • Experience from projects with a reach of millions
  • Contact us