E-Commerce News
Alongside social media marketing, search engine optimization (SEO) is a key topic in e-commerce and businesses of all kinds. Get to know various aspects here, not only social marketing such as Pinterest or Instagram Shopping, but also Google Ads and remote native ads.
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Pinterest Marketing: E-commerce and Backlinks – Video Tutorial #5
in E-Commerce, Help, Marketing, Pinterest/by Stephan CzajaPinterest has not yet arrived in Germany. Although it is the first port of call for many creative people looking for inspiration. Google also positions the images that you have in your “pinboards” in Pinterest high in the search results. So Pinterest marketing also relates to search engine marketing. Here is our little introduction! You […]
WordPress Basic Setup – Pages, Posts, Categories and Permalinks
in E-Commerce, SEO & SEA, Tutorial, WordPress/by Stephan CzajaThis video tutorial is specifically for beginners and for budding WordPress heavy users. The basic setup is almost always the same, from settings and permalinks to first posts, categories and pages in the content management system. In just three minutes, WordPress can be completely set up. With clean links and first blog. A good system […]
Content Marketing: 7 steps to success – strategy, SEO, content generation
in E-Commerce, Tutorial, WordPress/by LauraContent marketing practice of our online marketing agency: During the last weeks we received more and more requests for “Content Marketing”. It seems to be a hot topic, which many agencies jump on to tie up expensive packages. After my interview, this week in Cologne, I also wanted to do some “content” for you! Because, […]
WooCommerce – Set product variants: Variable products, categories & Co.
in E-Commerce, Tutorial, WordPress/by LauraLast week I already explained the basics of WordPress and WooCommerce in combination. With it you can easily and uncomplicatedly set up your own online shop. Part 2: Product management & variations. WooCommerce – Variable products We’ve also taken a look at the dashboard > WooCommerce and made a few settings regarding countries, languages, tax […]
Online shop with WooCommerce – Set up the system, set up payment & get started
in E-Commerce, Tutorial, WordPress/by LauraAs a rule, I tend to deal with e-commerce on the margins. Mostly it is projects in which I deal with media around e-commerce, from brochure design to website. Currently I am also working on a new project myself. Since I was looking for tips and found mainly English instructions, I thought a German, simple […]
Content Management / CMS- The Top 5 from WordPress to Typo3 and Cantao
in E-Commerce, Tutorial/by LauraContent management for companies (i.e. for websites and online shops) deals with all activities, processes and tools around clean data management. This is not only about texts, i.e. content, but also about the media management of graphics, videos or directories. Often companies start with little content, a homepage, some information about the company or agency, […]