Tinder Ads: Advertising on Tinder
Marketing Tipps von Stephan
What are Tinder Ads? Tinder Ads are paid ads in the Swipe Cards, Explore, Profile and Story formats within the Tinder app. Brands use them to reach highly mobile-savvy target groups with clear, quick messages. Who is on Tinder? Mainly Gen Z and young millennials – active, mobile-first and open to entertainment formats. In Germany, there are several million users. What is a good CPM on Tinder? The CPM (cost per mille) is often between €3 and €10, depending on the target group, region, season and creative format (video/static/interactive).
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Conversion & Performance
Conversion is ultimately the key to successful campaigns. So here’s a look at the conversion rate for Instagram, TikTok, YouTube and Google Search & Display Ads.
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